兴业银行“银银平台”发展战略研究

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1、TableofContentsofContentsAbstractinChinese．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．⋯．⋯⋯．．．．．．IAbstractinEnglish．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．⋯．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．IChapter1researchintroduction．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．

2、．．．．．．．．1I．IBackgoundofresearch．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．11．2Thekeypointsandvaluesofresearch⋯⋯⋯⋯⋯⋯⋯⋯1．3Theresearchmothod3．．．．．．．⋯．．⋯⋯⋯．．．．⋯⋯⋯⋯⋯⋯⋯⋯4Chapter2TheDevelopmentprocessandenviornmentoflndustialBank’sYin-yinPlatform．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．

3、．．．．．．．．．．．．．62．1Thebasicsituationofindustiralbank。2．2ThedevelopmentsituationofYin-yinPlatform．62．2．1Thedevelopmentprocess．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．62．2．2ThebasicsituationofYin-yinPlatform⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．82．2．3Thebasicbusinessdevelopment⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．102．2．4TheOrganaizestruc

4、ture⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯122．3TheExternalenvironmentanalysisofYin—yinPlatform132．3．1Themacroenvironmentanalysis⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．132．3．2Thebusinessenvironmentanalysis⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．182．3．3Thecompetitiveenvironmentanalysis⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．：!：；2．4TheInternaIenvironmentanalysisofYin-

5、yinPlatform⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯282．4．1TheresourceofYin．yinPIatform⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．292．4．2TheservicescapabilityofYin-yinPlatformanalysisbyValueChain⋯⋯。312．4．3ThecompetitiveadvantageofYin-yinPlatformanditspersistents⋯⋯⋯⋯332．4．4ThevalueofYin．yinPlatformtoIndustrialBank⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯352．5Summary37Chapter3The

6、StrategyPositioningofYin-yinPlatform．．．．．．．．．．．．．．．．．．．．383．1SWOTanalysisofYin-yinPlatform⋯．．．⋯⋯．．．⋯⋯⋯．．．．．．．．．．．．．．．．．．．．．．．⋯．．⋯．．．．⋯：183．2ThestrategypositioningofYin·yinPlatform⋯．．．⋯⋯⋯⋯．．⋯⋯．．．．．．．．．．⋯⋯⋯．．．433．2．1Thestrategypositioning⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯433．2．2TheStrategytarget⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

7、．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．443．2．3ToconstructthevaluenetworkofYin．yinPlatfoITII⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．44兴业银行“银银、F台”发展战略研究3．3Summary．．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯46Chapter4TheImplementationplanofthestrategytarget．．．．．．．