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1、scientificconceptofdevelopment,theauthorgivessomespecificStrategiesfromthegovernmentandcorporateleveltoimprovethesituationofChina’sexportratetodealwiththefinancialcrisis.Thedepartmentsshouldbegintodothefollowingaspects,carryingoutloosemonetarypolicyandactivefiscalpolicy,keep
2、ingthestabilityoftheRMBexchangerate,takingtheinitiativetopreventtradeprotectionism,enhancinginternalandexternaleconomicandtradepolicycoordination,flexibilityandeffectiveness.Finally,taketheShandongZhonghaiChemicalGroupasanexample,thefuzzycomprehensiveevaluationmethod,theinte
3、rnationaltradestrategyevaluation,inviewoftheevaluationresults,correspondingproposedinternationaltradedevelopmentoverallstrategicgoal,andafterthebusinessstrategy,competitivestrategyandfunctionstrategythreelevelsofstrategy.Finally,putsforwardcorrespondingenterpriseinternationa
4、ltradedevelopmentstrategyimplementationmeasures,includingenterpriseorganizationstructuremeasures,enterpriseorganizationculturedevelopmentmeasures,financialmanagementdevelopmentmeasures,technicalinnovationanddevelopmentmeasures,internationalmarketingdevelopmentmeasures,inform
5、ationdevelopmentmeasures.Becausetheauthorabilitylimit,justfromthetheory,putforwardtheShandongChinapetrochemicalgroupcompanyinternationaltradedevelopmentstrategy,andtheconcreteimplementationstepsandcontrolmeasuresstillneedsinthelaterpracticetorealizeone.Inaddition,withoilproc
6、essingtechnologyinnovationandtheinternationaloilpricefluctuations,thechangeofsuchfactorsasthecompany'sinternationaltradeimpact,especiallytheinternationaloilcompanytechnologyinnovationanddevelopment,canmaketheoilandchemicalmarketmorecompetitive,thecompany'sbusinessgrowthprodu
7、cecertaineffectinthefuture,itisnecessarytofurtherattention.Keywords:MarineChemicalIndustry;InternationalTrade;DevelopmentStrategy；FinancialCrisis目录0导论.............................................................................................................................
8、.10.1研究背景及意义...............................................................
