永恒电器公司发展战略分析

《永恒电器公司发展战略分析》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、重庆大学硕士学位论文英文摘要ABSTRACTWiththedevelopmentofthesocialisteconomyinOUrcountrythecompetitionsbetweenenterprisesbecomefiercedaybyday．Takingeffectivestrategicmanagementisanimportantwayforenterprisetoobtainandmaintaincompetitionadvantage．Strategicmanagementmakesenterprisemoreactivetoreacttotheenvironm

2、entchanges．Theenterprise，whichhasstrategicmanagementconceptiun,wouldbemoreprofitableandsuccessfulthanwhichwithoutthisconception．ThewriterhadinvestigatedWHElectricalCompanyandkeptgropingforthedevelopmentStrategyofit．AsaMid—smallenterprisesinhouseholdappliancepartsmanufacturer，WHElectricalCompan

3、yisarepresentativeoneinhouseholdapplianceindustry．Underthiscircumstance，thestudyondevelopmentstrategyofWHelectricalcompanyhasimportantandrealisticmeaning．ThisarticlestudiesthedevelopmentstategyofWHelectricalcompanyonthebasisof池status．Inresearehandanaiysis，firstly,thewriterreviewsenterprise’Sst

4、rategyandstrategicmanagementtheoriesaswellasintroducestheindustryenvironment．Theselayafoundationtoitsenvironmentanalysis．Secondly,Thewriterusesthetoolssuchasfive-forcesmodel，externalfactorevaluationmatrix，internalfactorevaluationmatrixtoanalyzetheexternalandinternalenvironmentofcompany．Andtofi

5、ndoutexternalopportunitiesandthreatsthecompanyconfronted,alsoitsownstrengthandweaknessaswell．Thirdly,thewriterusesSWOTmatrixandgrandstrategymatrixtomatchthekeyexternalandinternalfactors，andthenconstructsthedevelopmentstrategyofWHElectricalCompanywithadcteiledlyplanning,Atlast,theauthorgivessom

6、etacticsandmeasUresaimedatthekeyproblemsduringtheprocessofstrategyimplement．ThewriterputsforwardadevelopmentstrategyforWHElectricalCompanybasedonreference，absorptionandcreation,IthasreferencevalueforthedevelopmentofWHElectricalCompanyandotherMid-smallenterprisesthatlookfordevelopment．Keywords：

7、WHElectricalCompany，Developmentstrategy，TacticsandmeasUresⅡ独创性声明本人声明所呈交的学位论文是本人在导师指导下进行的研究工作及取得的研究成果。据我所知，除了文中特别加以标注和致谢的地方外，论文中不包含其他人已经发表或撰写过的研究成果，也不包含为获得重迭盍堂或其他教育机构的学位或证书而使用过的材料。与我一同工作的同志对本研究所做的任何贡献均已在论文中作了明确的说明并表示谢意。学位敝储躲狲签字日期：j卿年易月厂日