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1、中文摘要苏州易德龙电器有限公司的发展战略研究公司的成功之道和面临的机会和威胁，据此为苏州易德龙电器有限公司提出了可行的战略建议，并从企业的实际出发对战略的实施提出相应的建议。关键词：电子制造服务，竞争力，发展战略，SWOT作者：卜文娟指导老师：赵增耀II苏州易德龙电器有限公司的发展战略研究英文摘要RESEARCHONTHEDEVELOPMENTSTRATEGYOFETRONABSTRACTElectronicManufacturingServicesEMS(ElectronicsManufacturingService)conventionalelectronic
2、OEMorOEMmanufacturing,internationalindustrialoutsourcingtrendsinthe1980sandtheriseofanewindustryandwiththeeconomicandmarketglobalizationwavesweptaroundtheworld,EMSindustryalsoflourish.AccordingtotheIDCstudyshowsthatin2011theglobalelectronicsmanufacturingservices(EMS)industryrevenueinc
3、reasedby21%toU.S.$18,681million,whiletheproportionofrevenuegeneratedfromChina,nearlyathird.Today,electronicsmanufacturingservicesEMSasabusinessstrategybyIBM,Cisco,Compaq,DellandotherlargeelectronicequipmentmanufacturersOEMsarewidelyutilized.Inrecentyears,manyfamouselectronicequipmentm
4、anufacturingenterprisesregardthedesignandmarketingasacompetitivecore,andoutsourcethemanufacturingpartofthespecializedanddifficulttohandle,inordertoimprovebusinessefficiencyandcompetitiveness.Intoday'sglobaleconomicintegration,thedevelopmentofenterpriseshavebeenawayfromtheslowaccumulat
5、ionofwealthinthelastgeneralmodelofdevelopment,throughtheestablishmentofaforward-lookingstrategicdevelopmentplanningandmanagement,thegrowthofenterprisescanachievethedevelopmentofsuper-speedfortheEMSindustryenterprises,thedevelopmentofaforward-lookingstrategyforenterprisedevelopment,tog
6、raspmarketopportunities,enterprisesgrewrapidly,inordertoestablishtheirowncorecompetitiveness,invinciblepositioninthemarket,isthemostimportantandsuccessfulkey.Thecoreofthestrategicdevelopmentofmanagementtoseekbusinesssustainedcompetitiveadvantage,competitiveadvantageisthecoreofallstrat
7、egy,itisultimatelyderivedfromtheenterprisetocreatevalueforcustomers,thisvaluetocreateitcostsmorethanthecompany.Ingeneral,enterprisesthroughthreecompetitivestrategiestogaincompetitiveadvantage:costadvantage,differentiationadvantage,theadvantageofthebenefitsofcentralization.Underthisbac
8、kgrou
