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1、malemessageforceandinfluenceasmainconnotation,havingtheexpertpointsoutthemediabrandvalueistotheforceofbelief,influence,controlforcebypublicmainly,producestheforcethiskeyelementsrealizationspreadingaforce,showingsolicitudeforaforceandspreadingeffect's.T
2、hemediabrandvalueassessmenthasalsobecomethefocalpointofthemediamanager,theyrealizedthesignificanceofbrandvalueassessmentinpractice,buthowtohaveappraisedthebrandvaluerationally?Accordingtothecollectingdocuments,wedon‟thaveaprofessionalmethodofmediabrand
3、assessmentatpresent,andmostofthemediabrandtakethemethodintousedirectly.Theauthorfindsthewaytoacceptdirectlyasawrongwaybecauseitdeletedthecharacteristicofmediabrandtotallyandcausedthewrongresult.Theauthortakesthattheworldbrandlaboratory,mediaeconomyexpe
4、rtPeiRenShaocarryingoutmethodadoptedbymediabrandvalueasrepresentative,takesthattheStateCouncilstate-ownedassetsmanagementcommitteetestsandassessesthebiographymatchmakerjobwithachievementeffectstandardvalueasexample,analysestheirmachineryonebyoneapplyin
5、genterprisebrandvalueassessmentmethodmechanically,biographymatchmakerbrandcurrentlyineffectvalueassessmentdeficiencyreportingout.Thecommondefectofestimatingsystemissignificantbythefactthattheabove-mentionedanalyses,theauthorreachesactiveourcountrybiogr
6、aphymatchmakerbrandvalue,thisneedstosetupathinkingdegree,whichpreservesthecharacteristictoreflectbiographymatchmakerbrandvaluedegree.Basedonunderstandingtomediabrandvalue,theauthorhassuggestedthat“spiritvaluepreservesdegree”concept:Spiritvalueistheauth
7、or‟sconceptfromthewound,itisintheoutlookonvaluesspreadingtimelyandcorrectinformation,healthyideologicalform,activesocietypointtothebiographymatchmakerproduct,bringingaboutthefinespiritinbeingacceptedbythemassesenjoyingandparticipatinginfeeling,beforeth
8、eecologicalenvironmentbuildingtheharmoniousbiographymatchmakerwaitforvalueembodiedbyaspect.Spiritvaluethinkingdegreeistomeasurethesystemsummoningthematchmakerandthebiographymatchmakerproductcontributionprecipitatinginabove-mentionedlink
