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1、malemessageforceandinfluenceasmainconnotation,havingtheexpertpointsoutthemediabrandvalueistotheforceofbelief,influence,controlforcebypublicmainly,producestheforcethiskeyelementsrealizationspreadingaforce,showingsolicitudeforaforceandspreadingeffect's.Themediabrandvalueassessmenthasa
2、lsobecomethefocalpointofthemediamanager,theyrealizedthesignificanceofbrandvalueassessmentinpractice,buthowtohaveappraisedthebrandvaluerationally?Accordingtothecollectingdocuments,wedon‟thaveaprofessionalmethodofmediabrandassessmentatpresent,andmostofthemediabrandtakethemethodintouse
3、directly.Theauthorfindsthewaytoacceptdirectlyasawrongwaybecauseitdeletedthecharacteristicofmediabrandtotallyandcausedthewrongresult.Theauthortakesthattheworldbrandlaboratory,mediaeconomyexpertPeiRenShaocarryingoutmethodadoptedbymediabrandvalueasrepresentative,takesthattheStateCounci
4、lstate-ownedassetsmanagementcommitteetestsandassessesthebiographymatchmakerjobwithachievementeffectstandardvalueasexample,analysestheirmachineryonebyoneapplyingenterprisebrandvalueassessmentmethodmechanically,biographymatchmakerbrandcurrentlyineffectvalueassessmentdeficiencyreportin
5、gout.Thecommondefectofestimatingsystemissignificantbythefactthattheabove-mentionedanalyses,theauthorreachesactiveourcountrybiographymatchmakerbrandvalue,thisneedstosetupathinkingdegree,whichpreservesthecharacteristictoreflectbiographymatchmakerbrandvaluedegree.Basedonunderstandingto
6、mediabrandvalue,theauthorhassuggestedthat“spiritvaluepreservesdegree”concept:Spiritvalueistheauthor‟sconceptfromthewound,itisintheoutlookonvaluesspreadingtimelyandcorrectinformation,healthyideologicalform,activesocietypointtothebiographymatchmakerproduct,bringingaboutthefinespiritin
7、beingacceptedbythemassesenjoyingandparticipatinginfeeling,beforetheecologicalenvironmentbuildingtheharmoniousbiographymatchmakerwaitforvalueembodiedbyaspect.Spiritvaluethinkingdegreeistomeasurethesystemsummoningthematchmakerandthebiographymatchmakerproductcontributionprecipitatingin
8、above-mentionedlink
