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1、malemessageforceandinfluenceasmainconnotation,havingtheexpertpointsoutthemediabrandvalueistotheforceofbelief,influence,controlforcebypublicmainly,producestheforcethiskeyelementsrealizationspreadingaforce,showingsolicitudeforaforceandspreadingeffect's.Themediabrandvalue
2、assessmenthasalsobecomethefocalpointofthemediamanager,theyrealizedthesignificanceofbrandvalueassessmentinpractice,buthowtohaveappraisedthebrandvaluerationally?Accordingtothecollectingdocuments,wedon‟thaveaprofessionalmethodofmediabrandassessmentatpresent,andmostoftheme
3、diabrandtakethemethodintousedirectly.Theauthorfindsthewaytoacceptdirectlyasawrongwaybecauseitdeletedthecharacteristicofmediabrandtotallyandcausedthewrongresult.Theauthortakesthattheworldbrandlaboratory,mediaeconomyexpertPeiRenShaocarryingoutmethodadoptedbymediabrandval
4、ueasrepresentative,takesthattheStateCouncilstate-ownedassetsmanagementcommitteetestsandassessesthebiographymatchmakerjobwithachievementeffectstandardvalueasexample,analysestheirmachineryonebyoneapplyingenterprisebrandvalueassessmentmethodmechanically,biographymatchmake
5、rbrandcurrentlyineffectvalueassessmentdeficiencyreportingout.Thecommondefectofestimatingsystemissignificantbythefactthattheabove-mentionedanalyses,theauthorreachesactiveourcountrybiographymatchmakerbrandvalue,thisneedstosetupathinkingdegree,whichpreservesthecharacteris
6、tictoreflectbiographymatchmakerbrandvaluedegree.Basedonunderstandingtomediabrandvalue,theauthorhassuggestedthat“spiritvaluepreservesdegree”concept:Spiritvalueistheauthor‟sconceptfromthewound,itisintheoutlookonvaluesspreadingtimelyandcorrectinformation,healthyideologica
7、lform,activesocietypointtothebiographymatchmakerproduct,bringingaboutthefinespiritinbeingacceptedbythemassesenjoyingandparticipatinginfeeling,beforetheecologicalenvironmentbuildingtheharmoniousbiographymatchmakerwaitforvalueembodiedbyaspect.Spiritvaluethinkingdegreeist
8、omeasurethesystemsummoningthematchmakerandthebiographymatchmakerproductcontributionprecipitatinginabove-mentionedlink
