保险行业客户流失数据挖掘模型的建立

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1、硕士毕业论文《保险行业客户流失数据挖掘模型的建立》DataMiningforHealthChurnofInsuranceCompanyAbstractChina’senteringWTOmeansthatChineseinsurancewineoalesceWithinternatfonalinsurancesystem．ItiSachancet0developandalSOagreatchallenge．ThemostseriOUSproblemfacedbyChineseinsuranceafterenteringWTOiShowtofin

2、doutaneffectireandreasonablemodelofbusinessadministration，enhanceandperfectthesystemofmanage，changetheadverseSituationbyUSingtheadvanrage()flocalization．ThegreatesLa(bantageweowniscustomers．Butbecauseofthecompetition’sbe(-omingaboilmoreandmore．heaLthcm、e1nsurei’hasa}11ghchur

3、nrate1nitsCHStomerbase．IliSapressingproblemtoavoidthehealthchurnaspossibleaswecan．Here1wouldliketointroducehowtosolvethehea]c}1churnbyusingdatamining．BuildingamodelofdatatmininghasbeenahottopjCirlvariousindustry．Thetechnology0Fdatam：iningcanprovldeaverystrongmodelandanswerth

4、equestionSUChaswhatkindofthecustomerswi1lrunout．Withthemanyyears’development．thesystemof'insuranceinformationhasgraduallybecomematureandperfect．ItalSOaccumulatedacertainquantityofdataresource，gaveafirmbasefordatamining．ThiStextintroduceshowtouseCRISP—DMmethodtobuildamodelofh

5、ealthchurnindetailanddescribehowtobuiidamodelbyusingCLEMENTINEminingplatformofferedbySPSScorp．ItbelongstoforecastdataminingandusesC5．0、NN、LOGISTICregressionmodeltobuildtheforecastmodelofhealthchurn．Thewholedataminingprocessincludessuch6sectiOIlS：BuMnessUnderstanding、DataProp

6、aration、Modeling、gvalua％ion、Deployment．At1ast．thistextemphaslzeshowtobui1damodelofdataminingwhichaccordstothecustomers’actualrequirements．KeyWords：DataMining(DM)，CRISP—DM(Cross—IndustryStandardProcessforDataMining)BusinessUnderstanding，DataPreparation，Modeling，Evaluation，Dep

7、loyment，C5．0，NeuralNetwork，Customerchurn北京邮电大学软件学院崔震海第2页共S1页硕士毕业论文《保险行业客户流失数据挖掘模型的建立》第一章引言1．1数据挖掘技术在保险行业应用的必要性中国加入WTO后，随着市场竞争者数量的增加和消费者需求的不断提高，面临巨大的挑战，主要有以下方面：利润控制管理和经营模式客户营销人力资源中国保险行业将加速改革进程。保险行业将在如下领域进行重点改革·自由市场准进，竞争将不仅来自传统的保险公司·与其他金融行业的相互渗透·部分容许银行进入保险营销·放宽产品和服务·放宽非寿险(财险和意

8、外险)费率·超常规的产品设计·内部和外部市场的全球化·放宽货币交易·向全球标准靠拢因此，经营保险业务的企业应重点关注业务流程的优化，以便分析市场自由化