成都铁路局文化强局战略-研究

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1、万方数据西南交通大学硕士研究生学位论文第1V页oftherailwayenterprise，howtoexertthepowerofenterpriseculturebeRer，combinedwithChengduBureauofcorporatestrategicdevelopmentobjectives，tOachievestrategiccorporatecultureofstronginnings，isarealisticquestionplacedinfrontoftherailwaybusiness．Thispap

2、ertakesChengduRailwayBureauastheresearchobject，throughcarryingoutcomprehensiveinvestigationandresearch，summarizingtheexperience，combiningwiththeactualwork，data，andonthebasisofenterpriseinternalinvestigation，usingDenison(Denison)corporatecultureleveltomeasureandanalyz

3、etheenterpriseculturelevel，throughconsultingalargenumberofstrategicmanagementbooks，literatureandrelatedwebsites，usingSWOTanalysis，quantitativestrategicplanningmatrix(QSPM)andotherstrategicmanagementtools，ChengduRailwayBureauofculturalstrongbureaustrategy．Throughtheex

4、ternalfactorsofChengduBureauwereevaluation(EFT)matrixandinternalfactorsevaluationmatrix(IFE)analysis，cometoChengduBureauatthepresentstageofenterprisecultureconstructioncarriedoutfairlywell，providingspiritualsupportforenterprisedevelopment，butalsoneedtofurtherrepair；t

5、osumuptheexperienceinthepractice，formulatethestrategicframeworkforthestrategyofChengduBureauofCultureBureau，namely’’158”project，establishedthescientificandcleardevelopmentgoals，establishedtherichcontentofconstructiontasks，anddrawstrategyofChengduRailwayBureau，Cultura

6、lBureauofthepreferredsolutionistoincreasetheculturalcultivation，accordingtothestrategicframeworkforpublicizing．Keywords：Enterpriseculture；strategicresearch；SWOTAnalysis；QSPMAnalysis．万方数据西南交通大学硕士研究生学位论文第V页目录第1章绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯一11．1研究背景⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

7、⋯⋯⋯⋯⋯⋯⋯⋯⋯l1．2研究目的及意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．21．3研究思路与方法⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．31．3．1研究思路⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯31．3．2研究方法⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯31．4研究结构及内容⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．4第2章成都铁路局企业文化建设的调查与思考⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．52．1当前成都局文化建设的基本情况⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯52．1．1取得的成效

8、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．52．1．2存在的问题⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．62．1．3实践的启示⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．72．2成都局企业文化测量⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯92