成都铁路局文化强局战略分析

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1、万方数据西南交通大学硕士研究生学位论文第1V页oftherailwayenterprise，howtoexertthepowerofenterpriseculturebeRer，combinedwithChengduBureauofcorporatestrategicdevelopmentobjectives，tOachievestrategiccorporatecultureofstronginnings，isarealisticquestionplacedinfrontoftherailwaybusiness．ThispapertakesCh

2、engduRailwayBureauastheresearchobject，throughcarryingoutcomprehensiveinvestigationandresearch，summarizingtheexperience，combiningwiththeactualwork，data，andonthebasisofenterpriseinternalinvestigation，usingDenison(Denison)corporatecultureleveltomeasureandanalyzetheenterprisecult

3、urelevel，throughconsultingalargenumberofstrategicmanagementbooks，literatureandrelatedwebsites，usingSWOTanalysis，quantitativestrategicplanningmatrix(QSPM)andotherstrategicmanagementtools，ChengduRailwayBureauofculturalstrongbureaustrategy．ThroughtheexternalfactorsofChengduBurea

4、uwereevaluation(EFT)matrixandinternalfactorsevaluationmatrix(IFE)analysis，cometoChengduBureauatthepresentstageofenterprisecultureconstructioncarriedoutfairlywell，providingspiritualsupportforenterprisedevelopment，butalsoneedtofurtherrepair；tosumuptheexperienceinthepractice，for

5、mulatethestrategicframeworkforthestrategyofChengduBureauofCultureBureau，namely’’158”project，establishedthescientificandcleardevelopmentgoals，establishedtherichcontentofconstructiontasks，anddrawstrategyofChengduRailwayBureau，CulturalBureauofthepreferredsolutionistoincreasethec

6、ulturalcultivation，accordingtothestrategicframeworkforpublicizing．Keywords：Enterpriseculture；strategicresearch；SWOTAnalysis；QSPMAnalysis．万方数据西南交通大学硕士研究生学位论文第V页目录第1章绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯一11．1研究背景⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯l1．2研究目的及意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．21．3研究思路与

7、方法⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．31．3．1研究思路⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯31．3．2研究方法⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯31．4研究结构及内容⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．4第2章成都铁路局企业文化建设的调查与思考⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．52．1当前成都局文化建设的基本情况⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯52．1．1取得的成效⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．52．1．2存在的问题⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．62．1

8、．3实践的启示⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．72．2成都局企业文化测量⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯92