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1、ABSTRACTABSTRACTWiththehighlightsofbrainpacemakermarketinChinaaswellasrecognitionofthetherapyininternationalprofessionalfield,alotofcompaniesathomeandabroadbegantotakeactioninordertoobtainhugebenefitsbroughtbyrapidgrowthofthemarket.McompanyasthesoledistributorinChinesemarketh
2、asran13years,butitscompetitiveenvironmentwasabouttoundergogreatchangein2012andMCompanyhadtocompetewithveteranforeign-fundedenterprisesanddomesticimitationcompanies.Inthiscompetitiveenvironment,wheretheMcompanyshallgoandhowitshalladjustitsmarketingstrategy?Thispaperwasbasedont
3、hisbackground,triedtouserelatedmarketingtheories,combinedwithcompetitiveenvironmentMcompanyfacedtodiscussMcompanyshouldadoptwhatkindofmarketingstrategiesinnewenvironment,andmakesuggestionsfortheenterprise.First,thispaper,basedonreviewsandsummarizesalargenumberofhistoricaldocu
4、ments,definedrelatedconceptsofthisstudy,anddeterminedappropriatemarketingtheoriesthatsuitedtobrainpacemakerindustry,tolaythefoundationforproposestrategies.Second,thispaperanalyzedthepresentsituationandproblems,marketingenvironmentofMcompanyfacing.Inthisbasis,thispaperdefinedt
5、hemarketingpositioningofMcompany’sbrainpacemaker.Finally,thispaper,combinedaboveanalysisandmarketingpositioning,proposedmarketingstrategiesoffocusonhigh-endmarket,strengthenbrandpromotion,enhancedServiceMarketing,integrationtechnologicaladvantages,createsecurechannels,richpro
6、ductline,expandedfuturemarketspaceaswellastoimprovethecompetitiveofcompensationandbenefits,andhopedtobenefitMcompany’sfuturedevelopment.Keywords:BrainPacemaker;Marketpositioning;Marketingstrategies;DifferentiationII万方数据目录目录第一章绪论................................................
7、..................................................................11.1研究背景................................................................................................................11.2研究意义与目的...............................................................................
8、.....................11.3研究思路与方法....................................
