中国制药装备行业竞争战略分析

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1、SynopsisThisthesisbasedontheCompetitiveAdvantageandCompetitiveStrategytheoryputforwardedbyProfcssorMichaelPorter．Afteranalyzedthestatusinquoofpharrnaceutiealmachineryandeqmpmemindustry,thedemandofthismarket，thecompetitorsofChinaenterprises，thecompetitives

2、tatusofthisindustry,alsoincludedthefivecompetitiveforcesinthisindustryandtheSWOTanalysisofChinapharmaceuticalmacnineryandequipmentmanufacturers，theauthorsummedupthecompetitivestrategiessuitableforChinamanufacturesofthisindustry．Themostimportantcompet讪vefo

3、rceinpharmaceuticalmachineryandequipmentindustryisthecompetitionbetweentheexistingenterprises．Inthesub·marketofjoint-venturepharmaceuticalfactories，foreignmanufacturersofmachinerytaketheleadership，andChinamanufacturersa聆marketfollower．Inthesub-marketofsta

4、te-ownedpharmaceuticalfactories，Chinesemachinerymanufacturersistheleader,whefe鹊，foreigncompetitorshavebeenenlmgingtheirmarketshare．Inordertomakethecompetitivestrategy,anenterpriseshouldstudyhisstrength，weakn髂s，opportunityandthreat．Chinesemanufactureshavea

5、dvantagesontheprice，theusingcostandthefacilityofservices，disadvamagcsontechnology,productandservicerange，alsohavedeficiencyonmanagementandmarketing．ChinajoininginWTOhadbroughtbothopporamityandthreattoChinapharmaceuticalmachineryandeqmpmentindustry．Theimpo

6、rtedproductsshallbemorecompetitive，buttheinvestmentandfinancingenvironmentshallbeimproved，theproductsstructurebeadjustedandmarketdemandsbeenlarged．ThedevelopmentofChinesetraditionalmedicineshallbringbigopportunitytothisindustry．Insuccession，theauthoranaly

7、zedtheapplicabilityofthethreebasiccompetitive5strategiestoChinesepharmaceuticalmachineryLeadership，DifferentiationandFocus．ThentheChinesemanufactures：andequipmentindustry：OverallCostauthorpmforwardedthes仃ategiesfor1．Strypped-downtheadvancedforeignproducts

8、togetCOStadvantage．However。pleasepayattentiontopatentprotection2．IncreasetheR&DonthemachineryandequipmentforChinatraditionalmedicine，andtakeupthisnichemarket．3．Tobefocusononlyonekindofequipment，inordertodevelophight