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1、云Space会务活动O2O公司从1.0到2.0的战略转型AbstractOnlineToOffice,isanotheropportunitytocombinetheofflinebusinesswithinternet,whichmakestheinternetastheplatformforofflinebusiness.ThisconceptfirstlycameoutfromU.S.O2Oisatypicalpatternformoreinternettothetraditionalenterprise,it’sacombinationoftraditionalindustrie
2、sandtheInternetindustry,aswellasthenewopportunityforthenewgenerationenterprise.2015isthefirstyearofMeeting&EventO2Omelee,inthisyearbothChinesebusinessactivitiesandtraditionalindustriesarefacedwiththeInternetdepthdeconstruction,asaresult,itcamewithalarge-scalereshuffleofecologicalreconstruction.Af
3、terthen,therewillbenewmarketpattern,newstrategyandhigherspeeddevelopmenttodeterminetheMeeting&EventO2Omarketandevenextenttothewholebusinessactivitiesandfuturemarketenvironment.SothestudyonthestrategictransformationofMeeting&EventO2Ocompanieshasimportanttheoreticalandpracticalsignificance.Inthisar
4、ticle,firstly,wereviewthetheory,theconceptaswellastherelationshipbetweentheInternetthinkingandO2Obusinessmodel,usingtherelevanteconomicsandmanagementtheorytodescribehowInternetimprovedthetraditionalbusinessactivities,industryefficiencyandthechangeoftherole,howithelpedtoenhancethecompany'sinnovati
5、veandproductive.Thenanalyzetheconceptandrelationshipofcorporatestrategyandstrategictransformation,throughthestrategicevolutionoftheprocess,drawingtheconclusionofstrategicchange.Asfollowed,usesomedataandinformationofthetraditionalMeeting&Eventindustry,toreflectsomeproblemsofChinatraditionalindustr
6、y.Onthisbasis,introducetheexperienceofMeeting&EventO2Ocompanies,tofindsomewaytocompanystrategicthinkingandstrategictransformationbyreference.Inthispaper,followedbyYunSpaceMeeting&EventO2Ocompanyasanexample,studythecompanyfrom1.0earto2.0earwhystrategyevolutionhappened,andhowstrategicmanagementands
7、trategictransformationworked.Inordertofindouttheproblemsandopportunitiesinthecompany'sstrategicmanagement,aswellasthethreatandopportunityintheexternalcompetitionenvironment,useSWOTanalysismethod.Finally,thispapersummar
