南阳市少儿乒乓球培训市场营销策略的的研究

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1、AbstractWiththeimprovementoflivingstandardsoftheChinesefamily,thesocialfamilystructurechanges，familyleisuretimeincreasesandthequalityoftheparentscontinuouslyimprove．Theparentsarewillingtopaymoretime，effortandmoneytocultivatechildren．Manyparentscareabouttheirch

2、ildren’Sacademicperformance，nutritionissues，meanwhiletheybegintofocusonfosteringchildren’Ssportsinterestsandhobbies，hopingthatsportscallmakechildrenoptimistic，strong，lively,cheerfulandpositiveSOastoenhancetheircomprehensivecapability．TableTennisasChina's”natio

3、nalsport”brilliantachievementsinthehistoryofthecountryhaswonmanyhonors，andcreatedrareenduringmiracleintheWorldSports．1970s”pingpongdiplomacy”thatisthepoliticalanddiplomaticworkofthenewChinamadeagreatcontribution．Coupledwithitsuniquekineticcharacteristicandpowe

4、rfulfitnessandmentalhealth，tabletennishastheworld’Smostpowerfulmassbase．Asamuch-lovedsport，needsoftabletennistrainingareconstantlyincreased，moreandmoretabletennistraininginstitutionsappearedonthemarket．Thecontextoftherighttohostthe2012SeventhNationalPeasantGam

5、esinNanyangCity,peoplepaymoreattentiontothesportsindustry,andsportsatmospherearemoreandmoreconcentrated，SOthepeopleinsportsdemandisalsoincreasing．AsstrongsportsinNanyangCity,tabletennisattractmoreattentionsSOthattabletennistrainingmarketgetfurtherdevelopmentop

6、portunities．UntilJune2012didNanyangCityhasatotalof13differentchildren’Stabletennistraininginstitutionsinnatureandscale。Inthispaper,literature，marketresearch，questionnairesurvey,expertinterviews，practicesummaryandotherresearchmethodswereused，marketing，managemen

7、t，economics，marketing，psychology,sportseconomics，sportsmarketingandotherrelatedacademictheoryapplied，NanyangCityChildrenTableTennistrainingmarketmacroenvironmentthroughthefiveaspectsofthepoliticalandlegal，social，cultural，demographic，economic，technicalwereanaly

8、zedandresearched．NanyangCityChildrenTableTennisTrainingMarketingmicro—environmentresearchinclude：thetrainingmarketsituation，thestatusofthetraininginstitutions，traininginstitutions，