香港、澳门、台北、杭州四城市房地产报纸广告比较分析

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1、浙江大学硕上学位论文香港、澳门、台北、杭州四城市房地产报纸广告比较研究ThecomparativestudyoftherealestatenewspaperadvertisementsinthefourcitiesofHongkong，Macao，TaiwbeiandHangzhouAbstractTherealestateindustryasapillarofchina’Seconomicdevelopmentindustry,thebasicloadisthebasisofthenationaleconomy,isthemodemizationofarelativ

2、elyindependentautonomousindustry,urbandevelopmentistheformationofarelativelyindependentautonomousindustry,urbandevelopment，industrialupgradingandsocialplaysanimportantroleinprogress．Realestateadvertisingcomplementeachotherwiththerealestateindustryisalwayscloselylinked．Withthedevelopment

3、oftherealestateindustry，realestateadvertisingindustryhasgraduallydevelopedintoanindustry．Itistheartofarchitectureinrealestateafterthesecondofthearts，culturalandcreativeproducts．StartedlateinChina’Srealestatemarket，rapiddevelopmentisnotasound，focusedshort-terminterests，whileignoringthelo

4、ng—termdevelopmentoftheprocess，therealestateindustrywillplayanegativeimpact．Inthispaper，choiceoffourChinesecities—HongKong，Macao，TaibeiandHangzhou，therealestatenewspaperadsastheobjectofcomparativestudy，throughsamplecollection，dataquery，analysisofstatisticalmeasurementofmaterialstothedom

5、esticrealestateindustryagainstthebackdropofthegeneraltrend，fourcitiesonthecurrentrealestatenewspaperadsofthestatusquo，thedevelopmentoftheadvantagesanddisadvantages，thedifferencebetweenthefourcitiesinadvertising，brandpositioning，andotheraspectsofregionalculturalidentitycomparedtothereale

6、statenewspaperadsHangzhoudevelopmentoftheindustrytoprovideareferencematerials，andthedevelopmentoftheindustryinHangzhouinspirationtomakeafewpoints．Keywords：realestateindustryrealestatenewspaperadvertisementscomparativestudylI浙江大学硕一1：学位论文香港、澳门、台北、杭州四城市房地产报纸广告比较研究目录摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．

7、IABSTRACT．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．II1．绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯．11．1课题研究背景⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．11．1．1中国房地产发展现状⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯11．1．2房地产广告发展阶段⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯21．2课题研究动机及研究重点⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯31．3课题研究方法及步骤⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．31．3．1具体研究方法⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯41．3．2研究步骤：⋯⋯⋯⋯⋯