我国通信设备企业发展战略比较分析

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1、AbstractIntheendof20‘hcentury,withtheimplementationofChina’SOpen—doorpolicy,domestictelecommunicationinfrastructureenterprisesdevelopedfast，althoughthismarketwasalwaysmonopolizedbyoverseascompanies．Atthattime，manyChinesecompaniesstartedtheirbusinesswithSPCexcha

2、nges，suchasHuawei，ZTE，DatangTelecomandJulong．Butnowthesecompanieshavedifferentstrategicdevelopmentprocesses．Throughthestudyandcomparisonofthestrategyofthesefourcompanies，thispaperwantstosummarizethesuccessfulexperiences，analyzethetrendoftelecomindustry,andpropo

3、seadvicetothefuturedevelopmentoftelecominfrastructureenterprises·Prefaceintroducedthebackground，purpose，quotedtheory,methodsandftame．Chaptertwostartedwiththetechnicaltermsrelatedtotelecomindustry,introducedthedevelopmenthistory,characteristics，leadingenterprise

4、sbothhomeandaboardoftelecominfrastructureindustry．Guidedbythe“product—market’’developmentstrategictheoryofAnsoff,Chapterthreeanalyzedthestrategicdevelopmenthistoryofthefourcompanies，namelyHuawei，ZTE，DatangTelecom，andJulong．Fromthischapteryoucanseedifferentstrat

5、egicchoicesledtodifferentperformances．Chapterfourcomparedthedevelopmentstrategyadoptedbythefourcompaniesinfivelevels．Firstly,overallevaluationisanalyzed．Secondly,thecommonnessandothernessofHuaweiandZTEwascompared；Thirdly,itsummarizedthesuccessfulexperienceandfa

6、ilurelessonofDatangTelecom；Fourthly,itdemonstratedthatthebankruptcyofJulongattributedtotheirhavingnolong．termstrategy．Finally,thepapercomparedthefourcompaniestogetherandsummarizedthesuggestionsleadingtoSUCCESS·Chapterfiveanalyzedthedevelopmenttrendoftelecommuni

7、cationindustry,andusedSWOTmodeltoanalyzethestrength，weakness，opportunitiesandthreatsofChina'sTelecominfrastructureenterprises．Finally,someadviceforthisindustry’Sdevelopmentwasproposed·KEYWORDS：TelecommunicationInfrastructureEnterprises，DevelopmentStrategy,TheCo

8、mparisonofStrategy2华东师范大学磺十学位论文我图邋信设备农业发展战略比较研究图片目录图1影响行蛾竞争状况的五种力量⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯。7图2党争战略的三种基本形式⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．。8图3产品——市场戏妖战略⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．9图4SWOT矩阵⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．10踅5论文努爨框禁⋯⋯⋯