资源描述：
《上海誉卫服饰公司发展战略研究》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、Company’sbusinessdevelopment.BasedonresearchintotheCompany’sexternalenvironmentandinternalsituations,undertheguidanceofenterprisedevelopmentstrategyrelatedtheories,thisstudyaimstoanalyzetheCompany’sdevelopmentenvironment,assesstheCompany’scorecompetence.OnbasisofIndust
2、ryCompetitionAnalysisModel,theCompanyputforwardasetofnewstrategictargetandnewmeasures.Generally,thestudyshowsthat:astheeconomygrowthslowsdownandthecompetitionbecomesmoredramatic,thesaleschanneliscontrolledbythedistributors,theCompanylacksofbargainingpower.Thefurtherdev
3、elopmenthasbeenrestrainedbythesefactors.Therefore,theCompanyshouldtryitsbesttobuildupanimageasaprofessionalmanufacturerprovidingfunctionalgoodsforpregnantwomenandchildrenundertheguideofastrategicdevelopment---high-endimage,mediumprice,focusonthemicro-segment,multiplesa
4、leschannels.E-commerceshouldbeputonaveryimportantplace.Intheend,thestudygivessomefeasibleadvicesonHRconstruction、E-commerce、corecompetence,whichwillbeofgreatuse.KEYWORDS:YuweiApparel,MotherandBabyProductsIndustry;DevelopmentStrategy,SWOTAnalysis,DifferentialStrategy万方数
5、据目录第1章绪论.............................................................................................................................11.1研究背景...........................................................................................................................11.2研
6、究的意义.......................................................................................................................21.3研究内容和研究框架.......................................................................................................31.3.1研究内容....................
7、..........................................................................................31.3.2研究框架..............................................................................................................4第2章理论概述和相关研究综述............................................
8、...............................................52.1战略管理相关理论概述........................................................
