商业地产定位与案例分析

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1、商业地产定位及案例分析TheCommercialrealestatepositioningproblemandcaseanalysisAbstractSincethe1990s，realestateindustryinourcountry'smacroeconomyhavetakenplaceintheroleof舶mresidentstosolvebasicproblemsasthemaintasktostimulateconsumerspending，whichdirectlypromotethechangeofmacroeconomicgrowt

2、h，anddevelopmentcenterofgravityismoreandmoretiltedinthedirectionofcommercialrealestatesimation．Commercialrealestatewithitsprofitspaceandhugedevelopmentpotential，andattractedmanypropertydevelopersflockedtocommercialcenterhotphenomenonappearedimmediately，andalsowithbusinesscoverag

3、eofresidentialrealestateprojectpricerising．Commercialrealestateinourcountryisstillintheboomingrise，butroughprojectfinancingdifficulties，designplanning,investmentpromotionfatigue，poormanagementandotherissuesstillneedtosolve．Thekeyistoomanypropertydevelopersintheprojectinvestmentp

4、lanningphaseofthelocalizationworkdidnotachieveexcellence，orlocateintheearlystagesoftheprojectoptionvaluedegreeisnotenough，capitalrecoveryandprofitincomefortheinvestorsalsobringseriousimpact．Realestateexpertsandscholarsathomeandabroadfortheworkofcommerciallealestatepre-plarmingst

5、ageemphasisisslightlyimproved，investmenthavealsobeguntoresearchoncommercialrealestateprojectsintheplanningphasetosolvetherelatedproblemsoftheory，ButtherelatedresearchinthefieldofrealestateinChinaisnotstrong，theyoftenignoretheimportanceofcommercialrealestatedevelopmentprojectposi

6、tioning；orisitmostlyinthepaper．cannotbecombinedwinltheactualprojectcasesofcommercialrealestate，projectspositioningchoiceeffectivemethodologyisputforward．Inthispaper，theauthoronthepremiseofreadingtherelatedtheoryathomeandabroad，withgreycorrelationanalysistheoryof野aycorrelationdeg

7、reemodelonthebasisoftheimprovedmodel，andcombiningthebasicsituationofthecurrentcommercialrealestatemarketinChinawillprojectpositioningofcommercialrealestaterelatedproblemanalysis．Forrealestatedevelopersputforwardsomefeasiblesuggestionsonthelocalizationpatternchoice，promoterealest

8、ateindustry，especiallythecommercialrealestatein