盘起工业（大连）有限公司营销策略分析

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1、盘起工业(大连)有限公司营销策略研究TheResearchonMarketingStrategyofPunchIndustry(Dalian)CO．，LTDAbstractInrecentyears，withtheaccelerationofChina。SrapideconomicdevelopmentandtheintemationalizationprocessChinesemanufacturingindustryusheredintremendousopportunities，butfacedenormouschallengesaswell．Inthec

2、ompetitivemarket，howtoenhancetheabilityandcoordinatecooperativemarketingbyorganizationresourcestocreatemaximumbenefit，howtomeetcustomerneedstowinthecompetitionbecomeageneralissuewhichneedtobethoughtandsolvebyenterprises．DuringdevelopmentprocessofChineseenterprisesininternationalmarke

3、ts，howtotakeadvantageofanorganizedoverallmarketing，howtowinthecompetitionandacquirecustomersdependonoverallcollaborativebecomeauniversalprojectwhichneedtobethoughtandaddressed．PunchIndustry(Dalian)Co．，Ltd．isaglobalmanufacturingcompanyforstandardcomponents，afteryearsofdevelopment，itha

4、sbecomeoneofleadingcompaniesinstandardcomponentsfields．ItisimportantsignificantforPunchIndustrytoincreasecompetitiveinmarketbyadvancedmarketingstrategiesandachievableactionswhenfacingthechancesandchallengesfromdomesticandinternationalmarketing．Thepaperisbasedontheprincipleofmarketing

5、andresearchedinPunchIndustry(Dalian)Co．，Ltd．onmarketingstrategycases．First,theexistenceissuesofthecompanydiscussedindetailinthemarketing；Secondly，theanalysisofinternalandexternalenvironmentfacedbythecompany，theexternalenvironment，includescustomerdemand，industryenvironment，theexternal

6、environmentincludescustomerdemand，industryenvkonmenLtheinternalenvironmentincludesbusinessphilosophy，sourcingstatusandcurrentmarketingsituations；thirdly，analysisofthecompetitivenessofenterprisesthemselvesonthebasisofenvironmentalanalysis，includingtheanalysisofthekeycompetitivenessofi

7、ndustry’S，andtheSWOTapproachtotheirowncompetitivesituationanalysis；then，accordingtotheenvironmentalanalysisandcompetitiveanalysis，determinethecompany’Stargetmarketselectionandpositioning；Finally，toestablishthemarketingstrategieswhicharesuitableforenterprisedevelopmentinordertomaximiz

8、ecompetitive