南通某建设集团发展战略分析

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1、西南交通大学硕士研究生学位论文第Jl页AbstractThereportoftheEighteenthNationalCongressoftheCommunistPartyofChinaproposesthatChinashouldunswervinglyadheretotheroadofnew-typeindustrialization，informatization，urbanizationandagriculturalmodernizationwithChinesecharacteristics．Therefore，urbanizationwillbeastrategico

2、pportunityforthedevelopmentofconstructionenterprisesinthefollowingtenyearandmore．Inthemeantimewiththequickeningpaceofeconomicglobalization，large-scaleforeignconstructionenterpriseswhichareexperiencedandsophisticatedinmanagementaremakinggreateffortsinenteringChinesemarketwiththeirabundantcapit

3、alstrength，which，asaresult，bringsmoreuncertaintiestotheincreasingfiercemarketcompetitionamongstconstructionenterprises．Therefore，weshouldtaketheinitiativewiththeunderstandingofproperenterprisedevelopmentstrategiesshouldcomefirstinordertocope、航t11thesechallenges．Asaregionalleadingenterprise，Na

4、ntongNo．XConstructionGroupisajoint-equityenterpriseoflargescalewhoseinitialfuturedevelopmentstrategieshadbeenformulated，yetnotindetail．ThispaperexploresthestrategyformulationanditsimplementationofNantongNo．XConstructionGroupfromthefollowingfouraspects：Firstofall，basedontheoriesaboutenterprise

5、strategiesthispapertakestheexamplesofJapaneseandFrenchcounterparts：TaiseiGroupandVinciGrouprespectivelybyapplyingSWOTanalysis．Fromtheperspectiveofbothmacro-environmentandindustryenvironmentOurpapergivesasystematicanalysisofmacroenvironmentsuchasChina’Spresentpoliticalandpolicyenvironment，econ

6、omicenvironment，socialandlegalenvironmentaswellastechnologies．MeanwhileitintroducessituationsaboutChina’Sconstructionindustry,constructionindustryinNantongandindustrycompetition．IntheenditpresentsopportunitiesandchallengesfacingbyChina’Sconstructionenterprises．Secondly,theenterprisedevelopmen

7、tstrategiesareproposedbygivingadetailedanalysisontheadvantagesandadversitiesofNantongNo．XConstructionGroupwhiletakingthemacro-environmentintoconsideration．What’Smore，theenterprisedevelopmentstrategiesofNantongNo．XConstructionGroupareformulate