绿色玩具市场分析与创新设计分析

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1、ABSTRACETakingthegreentoysasitssubjectofstudy,thispaperdeeplyanalyzesthedevelopmentofthenotionofgreentoys，andthensummarizesthenotionanditsdevelopingcourse．Inthepaper,thePESTandSWOTanalysismethodsareusedtoanalyzeandsumupthecurrentdevelopingsituationandthecomp

2、etitivenessofgreentoysathomeandabroad，andaprospectonthefuturedevelopmentofthisindustryismade．Also，thebasicmethodsandideasofgreentoydesigningareprobed；onthebasisofthis，themethodstoinnovategreentoydesigningareputforwardaswell．Inthefirstpart，firstly,basedoncons

3、ultationofliterature，investigationsandanalyses，variousinspectionsaremadetofindoutthecausesleadingtogreentoys；thenotionofgreentoysareputforwardandelaborated，thatis，greentoysareacategoryofnewlydevelopingtoysproducedundertheguidanceoftheideaofgreendesigning．Sec

4、ondly,bycombiningthemethodsoffieldresearchandnetworksurvey,greentoysaredividedintotwotypes--materialenvironmentalprotectionandthemeenvironmentalprotection；andtheircharacteristicstopromotechildren’Sphysicalandmentaldevelopmentarealsoexpounded．Inthesecondpart，

5、thePESTandSWOTanalyticalmethodsareapplied．Byutilizingthequantitative，qualitativeanalysismethodstOmakeanalysesfromseveralaspectssuchasthepolitics，economy,society,technologicallevel，theirowncompetitivestrengthsandweaknesses，opportunitiesandthreats，thepresentsi

6、tuationofthedevelopmentofChineseandforeigngreentoyindustryandtheexistingdifferentrespectiveproblemsaresummarized．Furthermore，takingthemacroenvironmentalfactorsintoconsideration，areasonableprospectonthefuturedevelopmentofgreentoyindustryismade，andthreedevelop

7、mentdirections(tobedominantwithscienceandtechnology，tostrengthentheirmarketdevelopmentSOastopromotetheexportmarketandtousethemodeofbranddevelopment)areproposed．Inthethirdpart，byanalyzingwithexamplesontheessentialelementsofthedesignofchildren’Stoys，andconside

8、ringthedesignconceptofgreentoys，thetwowaystoinnovategreentoydesigningareputforward；theyareinnovationoffunctionandinnovationofmaterialrespectively．Finally,threegreentoysaredesignedbyputtingtheway