论消费行为对服装陈列设计的影响

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1、AbstractThenewera，Chinesegarmentindustryisfacingincreasinglyseriouschallenges，enterprisesmustspeedupthepaceofreform，thetradkionalresearchanddevelopment，manufacturing，sales，brandmanagement，andancillaryservicestocontinuetodevelopamoreprofessionalandmatureform．Intheprocessofbuildingthebrand，garmentm

2、anufacturersandoperatorswilldilutethetraditionalmodeofproductionandsales．Theoperationofthecommercialbrandcompositefollowstheoperatorstrack．Wkhthedevelopmentofeconomy,thedeep-seatedcompoundmanagementofallaspectsoftheapparelindustryhasenteredaneraofcompetition．Inthiscompetitiveenvironmentofthecloth

3、ingdisplaydesign，itisparticularlyimportant，anditcombinesbrandcultureandsalestogetherperfectrenderingdirectlyintheeyesofconsumers，andplaysanimportantroleintheconstructionandoperationoftheentirebrandThestudyofthesubjectcollectsmanyoftherelevantinformation，in-depthstudyofthetheoryofconsumerbehaviora

4、ndclothingdisplaydesign．Bystudyingconsumerbehaviortheory,decisionconsumerspurchaseapparelproductsinternalfactors，externalfactors，understand，explainandpredictconsumerbehavior,anditstudyclothingdisplaydesign．Throughthestudyofthesubject，itcallheJpenterprisestotestiftheirowndisplaydesignisreasonable，

5、thedevelopmentofdisplayprogramforconsumers，inordertoenhancethebrandimage，tospreadthebrandculture，toimproveproductsales．Themethodsofthestudyofthesubjectuseacombinationoftheoreticalresearchandempiricalresearch，demonstratingtheimpactofconsumerbehaviorontheclothingdisplaydesign，clothingdisplaydesignt

6、omeetconsumerorienteddevelopmenttoenhancethedisplaydesignlevel．Keywords：Clothingdisplaydesign；Consumerbehavior；Brand；Factor；Positioning目录第一章绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．11．1课题研究背景和现状⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．11．1．1研究背景⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．11．1．2研究现状⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．11．2研究目的和意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

7、⋯⋯⋯⋯⋯⋯⋯⋯⋯．11．3研究思路及方法⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．2第二章服装陈列设计概述⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．32．1服装陈列设计⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．32．1．1概念⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．32．1．2实际作用⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯一32．1．3发展过程与现状⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯