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1、ABSTRACTThereportbytheJiangsuPro、,incchandicraftstrade.Inc.marketingstrategydiagnosticanalysistostudyhandicraftsindustryandtheexistenceofwidespreadabusesandtheirsolutions,thefirstofhandicraftssectorsindustry,theprevailingunderstandingoftheindustry,startiIlgfromhandicraft
2、smarketpositioning,Wefocusedonproductsfromtheinternationalmarkettoopenupandplayourcompetitiveedgptoproductscompaniesprovidereferencefortheformulationofstrategies,followedanalysisofmarketingstrategyproducts,prices,channelsandmarketing,andotheraspectsofthefoursuccessfuland
3、inadequacies,andtoanalyzetheprosandC,OIISofdefects,enableenterprisestobetterefficiencyandoperatingstandardsorganizationalinnovation,managementinnovation,andcreateacorecompetitivenessofenterpl'ises,andmakediagnosticconclusions.ThearticleisdividedintosixchaptersI,respectiv
4、elyprolegomenon,industryconditions,companystatusinproductmarketingandcorporateencounteredmajorproblemsinamajorityoftheproductsexportedtoforeigncompanies,unlikeitsdomesticmarketingcompaniesinotherindustries,fromoffthesupplyandmarketingofproductsarcsubjeettoawiderangeoffac
5、tors,particularlytheinternationalenvironmentchangesontheindustryandthestatusofdevelopmentareprofoundimpactthatthiscompanyCancontrolfromthemarketingfactoranalysis,themainelementsfrommarketing(4P),graduallyintroducingtheindustry'smarketingfeatures,SOthatreadersCanfinishthi
6、spoint,thehandicratbindustrycompetitiveposture,industrycharacteristics,WaysandmeansofmarketingandnOWfacealargelyawareness,andthroughindustrygroupssuchJiangsuHongatypicalstate-ownedenterprisespecificproductsmarketingstrategyanalysis,theconclusionsdrawndiagnosisforotherbus
7、inessestoprovidethesameexperiencesforreference.InthearticlefocusedonaSWOT分析lawfmns。theanalysisoftheexternalenvironmentfromtheexportindustry,themainmarketdistribution,consBmarpurchasebehavior,domesticsupply-sidemarketconditions,andotheraspectsofthecompanytoproducecompetit
8、iveadvantageindisadvantageforcompaniestodevelopmarketingstrategiesprovidethebasisavoidrisks,giveplaytot