基于提升客户忠诚度的hv公司售后培训服务策略分析

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1、浙江理工大学硕士专业学位论文II浙江理工大学硕士专业学位论文AbstractHVcompanyasamultimediaeducationsoftwareandhardwaremanufacturers，facingfiercecompetitioninthemarket．Theproductfunctionandpriceofhomogenizationoftheincreasinglyobvious，thesupportofnationalpolicy,thesmallbrandmoreandmor

2、einthemarket，enterprisesarefacingfunction，technologythisproductscompetitiveadvantageincreasinglydecline，facingtheproductcustomerservicetrainingservicesformanufacturerstoprovidethecustomerrequirements，improvecustomerservicetrainingservicegradually,gradual

3、lybecomethekeyofenterprisecompetitionthe．TheproblemsofHVcompanyinthecustomerservicetrainingserviceshasbecomeashortboardofitsfuroredevelopment，wanttointhefiercecompetitionenvironmentandalwaysmaintainacompetitiveadvantage，wemustpayattentiontocustomerservic

4、etrainingservices．Inthispaper,onthebasisoftheoreticalresearch，thecustomerservicetrainingservicescompanyHVisstudied，basedontheeducationalsoftwareindustry,PESTanalysis，analysisofthecompetitionsituationofHVcompany,HVcompanycustomerservicetrainingservicestoe

5、nhancethenecessityofstrategy．ByusingthemethodofSWOTanalysisofHVcompany’Sintemalstrengthsandweaknessesandexternalopportunitiesandthreatsanalysis，shortboardtheweaknessesandthreatsareconcentratedinthecompanycustomerservicetrainingservices，thecompanyshouldch

6、ooseWTstrategytoimprovecustomerservicetrainingservices．Atthesanqetime，theauthorfromtheperspectiveofimprovingcustomerloyalty,finishingthemanyfactorsaffectingcustomerloyalty,andbyusingthemethodofAHPanalysismatrix，obtainedtwoevaluationthroughcarriesontheque

7、stionnairesurveytotheclient，usingYaahpsoftwareforanalysistodeterminetheweightofthecorrespondingfactors，providesabasistoreducemanagementcostforHVcompaniestodevelopareasonablestrategy．ThroughtheresearchoftheHVcompanycustomerservicetrainingservices，thispape

8、rproposestheestablishmentofdifferentialcustomerservicesystem，standardization，theestablishmentofagentswithdesiredcontentsupervisionIII浙江理工大学硕士专业学位论文mechanism，payattentiontocustomerrelationshipmanagement，payattentiontothecon