资源描述：
《基于服务与顾客满意的长虹w公司经营模式转型分析》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、ABSTRACTABSTRACTTheorganizationsinvolvedinhomeapplianceindustry,especiallyinmulti-mediainformationappliances,willbecomemanufacturersforlow-endproductsorEMS.Theylosetheirpowerandpositionondefininganddecidingbusinessmodeandprofit-makingmodeintheindustryinthecycleofglobal
2、economicrecessionandatageofre-adjustmentofindustrychainsiftheystillsticktothetraditionalbusinessmodeofmanufacturing.Themainpurposeofthispaperistoelaborateoninnovationandmanagementofoperationmodeofhomeapplianceorganizationsandtrytofindasolutionforthem.Internethasimpacte
3、dandre-modeledthetraditionalmediaindustryandmusicindustry.Applehasoverturnedthetraditionalmobilephoneindustry.Bothofthemincreasedcustomer’ssatisfactionandloyaltybyimprovingtheuser-friendly,convenienceandrapidnessoftheserviceonbasisofstudyingcarefullyconsumers’mentality
4、,habitandtrend.Theyhavechangedthebusinessmodethatwehavegottenusedtoformanyyearsandre-builtasustainabledevelopmentbusinessmode.Thepaperexploresbusinessmodetransitionofhomeapplianceorganizationinviewofprovidingserviceandcustomers’satisfaction.Althoughmarketchanceexists,a
5、ndthereisatheorywhichhasbeenprovenbymanysuccessfulcasesintheworld,itisstillrequiredtoexploreandstudycarefullyonhowtoeffectivelycombinetheoryandpractice,especiallyhowtomotivatethestafffully,achievetheirself-worth，andstipulateincentivemeasuresandetc.underChina'sspecificc
6、onditions.Theauthorexplainsandelaboratestheconceptandtheoryofbusinessmode,servicesales&marketinginviewofindustrytrend,andoperationsituationofaparticularcompany.Heputsforwardhisideaindetailsonbusinessmodetransitionofhomeapplianceorganizationsbasedonimprovingserviceandto
7、uchingcustomersundertheneweconomicsituation.Thecompanythattheauthorworksforistheinnovatingbusinessmode,andchangingthetraditionalmode,andhehasinvolvedintoit.Therefore,hehasexperiencedinstudy,exploration,andpractice.II万方数据ABSTRACTAsserviceeconomyisapproaching,it’samustto
8、defineaservicesales&marketingmoderapidlythatmakesallpeopleinvolveintoviaexploration,innovationandpractice.Itwouldprom
