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1、AbstractAbstractHighGermangroupwasfoundedin2002.Theregisteredcapitalof68000000yuan,mainlytothe"3S"(GISgeographicinformationsystem,remotesensing,globalpositioningsystemRSGISGPS)technologydevelopmentandapplication,navigationandsearchtechnology,asthecoreofthehigh-techenterprise
2、s.In2006theriskinvestmentinHighGermangroup,HighGermangroupreceivedamplefundsgraduallybegantoregulatevariousaspectsofmanagementtothedevelopmentofmodernenterprisesisexcessive,theactiveeffortsofallthestaffoftheHighGermanfortenyears,madealotofresultsattractpeople'sattention,itha
3、sdevelopedintoChina'sGISindustrycansetafewdataacquisition,duringthecourseoftreatment,platformdevelopment,onedevelopmentapplicationdevelopment,integrationofhigh-techcompaniesowntheunderlyingtechnology.Atpresent,thedevelopmentofHighGermangroupisinakeyperiod:firstofall,thewhole
4、enterprisedevelopmentveryquickly,butthepositioningoftheentireenterprise,thefuturedirectionoftechnologydevelopment,humanresourcemanagement,financialmanagement,theexistenceofmarketstrategyandmanyproblemstobesolved.Then,thecurrentdomesticGISindustrymarketisnotperfect,disorderan
5、dpricecompetitionisveryserious,veryfewfocusontechnologyresearchanddevelopmentandapplicationofgoodexperience,mostofthepursuitofshort-terminterests,asnationalimportancetoGISindustrycontinuestoincreaseinthepolicy,economicandotheraspectshavegivenstrongsupport,HighGermangroupneed
6、stofinddevelopmentopportunitiesinthevariouschallengesandfirmlydown.Thispapermainlythroughthebasictheoryandmethodofthestrategicmanagementoftheenterprise,basedonHighGermangroupinternalenvironmentandexternalconditionsofthein-depthanalysis,andhopetoputforwardtheirviewsonthefutur
7、edevelopmentofenterprises.ThearticlefirstlyintroducesmethodandrelatedresearchbackgroundandthemaintheoreticalfoundationandabriefintroductiontotherelatedinformationofHighGermangroup,accordingtotheGermangroupindustry,technology,culture,politics,economyandotherexternalenvironmen
8、tforthefuturedevelopmenttrendsofthecompetitivepositionofenterprise,business
