房地产整合营销中全媒体传播系统的构建分析

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1、AbstractNetworkwidespreadpopularizationandrapiddevelopmentofinforlrlationtechnology,makemodemInternethasadeep．rootedinfluencetoeveryaspectofourlives．Nowadays，theInternetisnotonlyawayofobtaininginformation,butalsobecomethepeopleindispensableconsumerplatform．Therealestateindustrya

2、sanimportantpillarofOurnationaleconomy,realestatehasafeatureofahighdegreeofinvolvement．Nowofthenetworkmedianotonlyshowaverydiversified，alargeamountofinformation，astronginteractiveability,whichsuitedtocharacteristicsofcommodityhousethathasahighinvolvementindegreesgoodsformarketin

3、g．Recently,China’Srealestateindustryinfullswing，italsoledtoavarietyofmarketingmode．Themarketingmethodsarenotlimitedtotraditionalmarketingmode，andstarttodiversifiedmarketingtechnology,thenetworkmarketingisthemostpopularamongthem．Networkmarketingwillbringanewrevolutiontotherealest

4、ateindustry,formecustomer．itnotonlychangedtheconsumptionpatternsandaccesstoinformation；Realestatesalesmarket，alsotooktotheroadtoaprofoundchange．Thetealestateindustryhasgoodswithrealestate，involvedahugeamountofmoney,andSOmanyfactorsinfluencethepurchaseofparticularity,SOrealestate

5、marketingmodeland熙na．almerchandisesalesarediffer,eachcontactpointneedstofullycommunicatewitha蜘mers．However,inrecentyears，realestatemarketingmodelofasingle，integratedmarketingisnogood．Thereforethispaperproposesanewmarketingmode—integratedmarketingmediacommunicationsystem，thissyst

6、eminrecentyearsrealestatenetworkmarketingandtraditionalmarketingmodel，combinedwiththebuildingandnowrealestatedevelopmentdirectionofthemarketingrulesconsistentwiththeindustrymediacommunicationmode．TheStartingpointforthespreadofthemodelisbasedonintegratedmarketingmediaconslmersall

7、database，usingonlineandofflineeverycontactpointfullycommunicationwithconsumers，aggregationplatformforrealestatedevelopersofe-commercesites，willflowintoominepurchaseonlineconsulTlerbehaviortoefficientandcomprehensiveimplementation·Inaddition，consideringtheparticularityofrealestat

8、e，thecustomerrelationshipmanagement，customerexp