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ID:32049941
大小:7.39 MB
页数:42页
时间:2019-01-31
《房地产整合营销中全媒体传播系统的构建分析》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、AbstractNetworkwidespreadpopularizationandrapiddevelopmentofinforlrlationtechnology,makemodemInternethasadeep.rootedinfluencetoeveryaspectofourlives.Nowadays,theInternetisnotonlyawayofobtaininginformation,butalsobecomethepeopleindispensableconsumerplatform.Therealestateindustrya
2、sanimportantpillarofOurnationaleconomy,realestatehasafeatureofahighdegreeofinvolvement.Nowofthenetworkmedianotonlyshowaverydiversified,alargeamountofinformation,astronginteractiveability,whichsuitedtocharacteristicsofcommodityhousethathasahighinvolvementindegreesgoodsformarketin
3、g.Recently,China’Srealestateindustryinfullswing,italsoledtoavarietyofmarketingmode.Themarketingmethodsarenotlimitedtotraditionalmarketingmode,andstarttodiversifiedmarketingtechnology,thenetworkmarketingisthemostpopularamongthem.Networkmarketingwillbringanewrevolutiontotherealest
4、ateindustry,formecustomer.itnotonlychangedtheconsumptionpatternsandaccesstoinformation;Realestatesalesmarket,alsotooktotheroadtoaprofoundchange.Thetealestateindustryhasgoodswithrealestate,involvedahugeamountofmoney,andSOmanyfactorsinfluencethepurchaseofparticularity,SOrealestate
5、marketingmodeland熙na.almerchandisesalesarediffer,eachcontactpointneedstofullycommunicatewitha蜘mers.However,inrecentyears,realestatemarketingmodelofasingle,integratedmarketingisnogood.Thereforethispaperproposesanewmarketingmode—integratedmarketingmediacommunicationsystem,thissyst
6、eminrecentyearsrealestatenetworkmarketingandtraditionalmarketingmodel,combinedwiththebuildingandnowrealestatedevelopmentdirectionofthemarketingrulesconsistentwiththeindustrymediacommunicationmode.TheStartingpointforthespreadofthemodelisbasedonintegratedmarketingmediaconslmersall
7、database,usingonlineandofflineeverycontactpointfullycommunicationwithconsumers,aggregationplatformforrealestatedevelopersofe-commercesites,willflowintoominepurchaseonlineconsulTlerbehaviortoefficientandcomprehensiveimplementation·Inaddition,consideringtheparticularityofrealestat
8、e,thecustomerrelationshipmanagement,customerexp
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