电子政务软件企业品牌建设分析——以龙山公司为例

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1、浙江工业大学硕士学位论文电子政务软件企业品牌建设研究TheE-governmentsoftwarebrandconstructionstudies一一ByLongshan’ScaseAbstractFromthe1980s，theglobalbusinesscommunityexperienceshasmanagedfromtheproducttothebrandmakingbrandoperationstage，thusenteredthenewbrandcompetitiontime，thebrandbecome

2、sthecapitalvalueandthemarketcompetition“theatomiCnucleus”．Inthehome．realizestheproduct，thetechnologytaketheneweconomyasrepresentative’sChineseSoftwareEnterpriseissimilarlymayimitateandstudy，theonlybrandisirreplaceable．Howtograspthenationalpolicysupport，breaksth

3、etransnationalgianttomonopolize，exploresroadoftheindependentbrandconstruction，isengagedintheE-governmentsoftwareresearchanddevelopmentnumerouslythedomesticsoftwareenterprisethequestionwhichpondered．TheE—governmentsoftwaretakesthedomesticsoftwareenterprise’Sprio

4、ritizedirection，itsstatusandthesignificancearepivotal．TheE—governmentsoftwareenterprisebrandcompetitivepowercontainstheenterpriseimage，theresources，ability，thetechnology，themanagement，themarketing，theserviceandSOonvariouscomprehensivesuperiority．ThiSarticlebase

5、dontheenhancementdomesticsoftwareenterprisebrandcompetitivepower，thediscussionE—governmentsoftwareenterprisebrandconstructionstrategyisagoal．Obtainedfromthetraditionalprofession’Sbrandconstructiontheory，toelaboratethedomesticE—governmentsoftwareprofessionhistor

6、yandthepresentsituationaswellasitsbrandconstruction’Ssignificance，simultaneouslyfullyconsideredthegovernmentaffairssoftwareprofessionmarketenvironment，theenterprisecondition，thecustomerdemandthesethreeaspectparticularity，stressedonthroughthemarket，theenterprise

7、，thecustomerthesethreekindofbrandconstructiondependencebasicstrengththoroughanalysis，summarizedtheE-governmentsoftwareenterprisebrandconstructionspecialpattern，proposedthatitsbrandconstruction’Sbreachandthebreakthroughpoint，andunifiedtheLongshan’Scase，111formul

8、atedconformstotheprofessionowndevelopmentcharacteristicbrandplan．ThisarticlefinallyrevolvestheLongshan’Sbrandconstructionp】an，fromthebrandindependency，thebrandconnotationpar