电子政务软件企业品牌建设分析——以龙山公司为例

电子政务软件企业品牌建设分析——以龙山公司为例

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时间:2019-01-31

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1、浙江工业大学硕士学位论文电子政务软件企业品牌建设研究TheE-governmentsoftwarebrandconstructionstudies一一ByLongshan’ScaseAbstractFromthe1980s,theglobalbusinesscommunityexperienceshasmanagedfromtheproducttothebrandmakingbrandoperationstage,thusenteredthenewbrandcompetitiontime,thebrandbecome

2、sthecapitalvalueandthemarketcompetition“theatomiCnucleus”.Inthehome.realizestheproduct,thetechnologytaketheneweconomyasrepresentative’sChineseSoftwareEnterpriseissimilarlymayimitateandstudy,theonlybrandisirreplaceable.Howtograspthenationalpolicysupport,breaksth

3、etransnationalgianttomonopolize,exploresroadoftheindependentbrandconstruction,isengagedintheE-governmentsoftwareresearchanddevelopmentnumerouslythedomesticsoftwareenterprisethequestionwhichpondered.TheE—governmentsoftwaretakesthedomesticsoftwareenterprise’Sprio

4、ritizedirection,itsstatusandthesignificancearepivotal.TheE—governmentsoftwareenterprisebrandcompetitivepowercontainstheenterpriseimage,theresources,ability,thetechnology,themanagement,themarketing,theserviceandSOonvariouscomprehensivesuperiority.ThiSarticlebase

5、dontheenhancementdomesticsoftwareenterprisebrandcompetitivepower,thediscussionE—governmentsoftwareenterprisebrandconstructionstrategyisagoal.Obtainedfromthetraditionalprofession’Sbrandconstructiontheory,toelaboratethedomesticE—governmentsoftwareprofessionhistor

6、yandthepresentsituationaswellasitsbrandconstruction’Ssignificance,simultaneouslyfullyconsideredthegovernmentaffairssoftwareprofessionmarketenvironment,theenterprisecondition,thecustomerdemandthesethreeaspectparticularity,stressedonthroughthemarket,theenterprise

7、,thecustomerthesethreekindofbrandconstructiondependencebasicstrengththoroughanalysis,summarizedtheE-governmentsoftwareenterprisebrandconstructionspecialpattern,proposedthatitsbrandconstruction’Sbreachandthebreakthroughpoint,andunifiedtheLongshan’Scase,111formul

8、atedconformstotheprofessionowndevelopmentcharacteristicbrandplan.ThisarticlefinallyrevolvestheLongshan’Sbrandconstructionp】an,fromthebrandindependency,thebrandconnotationpar

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