北京无线通讯服务公司发展战略与分析

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1、AbstractSince2008，Chinamobilecommunicationmarketstarttodeploywirelessnetworkconstructionbase3Gtechnique，mobilecommunicationoperatorsspeeduptobuildwirelessnetwork，andalsomobilecommunicationequipmentvendorswastryallbesttodevelopshareofthemarketing．Baseonfastgrowingwir

2、elessmarket，wirelessnetworkservicemarkethasteningdevelopment．Inthisthesis，thewriterwillanalysistotheindustryandinvestigatestratagemofBeijingwirelessnetworkservicecompanywhatsetupbywritertoforecastforpotentialdevelopmentbaseonmethodofSWOTthing．Thereare6chaptersinthes

3、is．ChapteroneiSdraftintroductionofbackgroundtotheindustryofwirelesscommunication．ItiSintroductoryportionofthesis．Inchaptertwo，writeranalysiswirelesscommunicationindustry,describedincreasingrateofendusersamount。conditionofmobileoperatorsrevenue，baseonlt，writerforecas

4、tdevelopmenttrendofindustry．Chapterthree，throughmarketingstratagem，quotationsystem，licenseoftechnique，brandingconditionanalysisofmobileoperatorswhoarerunninginChiha,forecastingpotentialconditionofcompetitionofmobileoperators．ChapterfoUwriteranalysiswirelessequipment

5、vendors，frominnovationability,shareofmarket，increasingspeedandwillingetc．Andw订teralSOfocusesonservicepurchasepolicyofvendors．AlltheseforecastingandanalysiswouldbehelpfulparametersforBeijingwirelessnetworkServiceCompanytosetupdevelopstratagemandresearch．Chapterfive．w

6、riterdescriptcompetitorsname1istofwirelessnetworkservicemarket，andfocusonmaincompetitorsresearchandcomparison．Finally,inchaptersix，writerofferdevelopstratagemandpolicyfornext3-5yearstoBeijingwirelessnetworkServiceCompany．Keywords：Mobilecommunication，Wirelessnetworks

7、ervice，3G目录第一章引言⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．1第二章移动通讯行业分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．32．1概述⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．32。2固话业务停滞、移动业务增长⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．42．2．1背景分析移动电话用户增长再创新高，固定电话拆机放缓⋯⋯⋯．．．．42．2．2移动电话的发展仍是行业增长的最主要动力⋯⋯⋯⋯⋯⋯．⋯⋯52．2．3移动电话用户可达8．6亿户⋯．⋯⋯⋯⋯⋯⋯．．⋯⋯⋯．⋯．．52．2．4固定电话用户预计拆机1924万户⋯．．⋯⋯⋯⋯⋯⋯⋯．⋯，．．．62．2。5互联网

8、宽带用户达到1．26亿户⋯．．．．。⋯．．⋯⋯⋯⋯⋯⋯⋯．．62．2．6通信业务收入达到8970亿元，增速6．5％．．．⋯⋯⋯．⋯⋯⋯⋯．．62．32011年前景展望⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯62．3．12011年移动用户将达到9．4亿户．．．⋯⋯⋯⋯⋯．⋯．．⋯．．⋯．