北京today电梯公司的发展战略分析

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1、对外经济贸易大学EMBA学位论文Abstract．AlongwiththereformofourCOUmry’Seconomicsystem。themarketeconomygetsfastdevelopment，thesocialeconomicandcultureprogressesincreasingly,andthewayofeconomyoperationalsochangesinessence．Enterprise’Smanagementconcept，managementpurposealsochangewitheconomicreform．Inr

2、esponsetoit，accordingtothedeepvadetyofintemalenvironmentandexternalenvironment。theenteriolrisemustreadjustitsmanagementguidingideologyandbusinessstrategy．Becauseoftheinfluencethatenterpriseissubjectedtothewholeenvironment。strategyorientationwillalsochangeimmediateMBuildingcallingofBe

3、ijingdevelopsfiercelyinrecent10years，landquantityreducesrapidly,andtherestdctrealestate’Sdevelopmentintheotherway．Aimatthissituation，IforecastthatthebuildingcallingofBeijingwillshrinksharplyin3yearsfromnowon．Beijing’Selevatortradeisbelongtothewholebuildingchain，SOitwillbeundertheinfl

4、uenceofBeijing’Sbuildingmarketcondition．SoBeijingTodayelevatorcompanymakewithcorrespondingforwardandbackwardstrategicmeasuresbasingonmarketquotation．ThispaperisinvestigatedbyBeijingTodayelevatorcompany,primarycoverageisasfollows：1、AnalyzedtheactualityofBeijing'selevatortrade．2、Analyz

5、edthecompetitivepowerofBeijingTodayelevatorcompanyinthetrade，suchasadvantage，disadvantage，chanceandthreat．3、Forwardstrategicmeasures；a)MakinguseofBeijingbuildingtrade’Shigh—speeddevelopment，BeijingTodayelevatorcompanyselecttwomostinfluentialelevatortrademarksasitssalesagencies．b)Maki

6、nguseoftheadvantageofBeijingTodayelevatorcompanyitself：．expeditious，flexibleandinnovative，wintherecognitionandgoodreputationofvastclients．c)High—speeddevelopmentofelevatorstomaintain，occupyingBeijing'smarketinquantity,maintenanceBeijingTodayelevatorcompany'sreputation．4、Backwardstrat

7、egicmeasures：曲Allocationsomewithdrawingpersons．bllStudyinghowtotransformsuccessfullyKeyWords：EnterprisestrategyCapacityofcompetitionMeasure对外经济贸易大学EMBA学位论文独创性说明本人郑重声明：所呈交的论文是我个人多年从事电梯行业所积累的经验及个人对电梯行业独到的见解并在张建平导师指导下完成该战略研究论文。除了文中特别加以标注外，论文不包含其他人已经发表或撰写的研究成果。对外经济贸易大学EMBA学位论文前言，战略是为了创造未

8、来而设置的成长路径，它是