jg纺织公司竞争战略分析

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1、山东大学硕士学位论文CoNTENTSChineseAbstract．．．⋯．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．⋯．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．1ABSTRACT⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．3Chapter1Introduction．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．51．1

2、ResearchBackgroundandSignificance⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．．51．1．1Background．．⋯⋯⋯．⋯⋯⋯⋯⋯．⋯⋯．．．．．．．．．．．．．．．．．．．．．．⋯⋯⋯⋯．．．．．．．．．．．．51．1．2Significance⋯⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯．⋯⋯⋯⋯⋯．．61．2ResearchApproachandBasicFrameworkoftheAssay⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．71．3Innovations．⋯．．．．．．．．．

3、．．．．．．．．．．．⋯⋯．．．．．．．．．．．．．．．．⋯⋯⋯．．．．．．．．．⋯．．．⋯．．．．．．．．．．．．9Chapter2ASummaryofStrategyTheory．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．102．1SourcesandSortsofStrategy⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．102．1．1TheMeaningofStrategy⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯102．1．2TheTypesofstrategy⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯．

4、．．⋯⋯．⋯⋯．1()2．2ProcessandContentofStrategicManagement⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．1l2．3ResearchofCompetitiveStrategyandMainAnalysisTools⋯⋯⋯⋯⋯⋯⋯⋯．132．3．1ABriefIntroductionofCompetitiveStrategy⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯132．3．2MainAnalysisTools⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯15Chapter3Analysison

5、theExternalEnvironmentofJG．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．173．1AnalysisonMacroEnvironment⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．173．1．1PoliticalandLegalEnvironment⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．173．1．2EconomicEnvironment⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯193．1．3TechnologicalEnvironment⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

6、⋯⋯⋯⋯⋯⋯⋯⋯．253．1．4SocialandCulturalEnvironment⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．273．2TheDef'mitionandSortsofSpinning⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．293．3．AnalysisonEnvironmentofCompetitionofThisIndustry．．⋯⋯⋯⋯．．．⋯⋯⋯293．3．1ThreatfromthePotentialEntrants⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯303．3．2Threatfrom

7、Substitutes⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．313．3．3BargainingPowerofSuppliers．⋯⋯．．．．．．．．．⋯⋯．．．．．．．．．．⋯．．．．．．．．⋯⋯⋯313．3．4BargainingpowerofPurchaser⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．313．3．5CompetitionbetweenExistingEnterprises⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯32Chapter4AnalysisonFinnResourcesandAbili

8、ties．．⋯⋯⋯⋯⋯⋯⋯．⋯．．．．．．．．．．．．．．．．．36III山东大学硕士学位论文4．1AnalysisonManagementPowerandBusinessOrganizations⋯⋯⋯⋯⋯⋯⋯364．2AnalysisonManagementResourcesandAbilities⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．374．2．1AnalysisonProductionProcessandEqmpment⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．374．2．2