enpc公司在电信行业集中采购模式下的市场营销战略分析

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1、重庆大学硕士学位论文英文摘要ABSTRACTENPCComPany15amainSuPPlierofneb刀orkPowerProductsinChina，itsmost而PortantdownvereustomeraretheteleconunurueationoPeratorsinChina.AlongwiththeraPiddeveloPmeniofteleeomm画eationtradeandthegoodsoeialandeeonomicalbenefitsofGovenlnlentP

2、roeuremeni，theteleeonllnurueationoPeratorsehangeeontinuouslyfromseParateProeuremeniinProvincebranehcomPaniesintoheadquartercenirallzedProeuremeni.ThisissuehasmadeENPCComPanyfacedinenormousoPPortunityandehallenge.ThebiggesteharaeterofCentralizedProeur

3、emeni15thelargequantltyineachProcuremeni，largeamountand丽dearea.Themajor面砍ingofteleeomm丽cationoPeratorstoseleetCentralizedProcuremenimodelarelowerProeuremenieostandPreveniconuPtion.AeeordingtotheseeharactersofeeniralizedProcuremeni，wefirstreviewthedev

4、eloPingProcessandrelativetheoryofCentralizedProeu了ernent:BasedontheanalysisofeooPerationrelationshiPbetweenuPriveranddo、vllrlvercomP耐es，weusedPEST，5ForeesModelandSWOTmarketinganalyzetoolstoelearlyanalyzeandaeeuratePositionmacroenvironmeni，tradeandint

5、emalstatusofComPany，thereafter，wegotthemarketingStrategyofENPCComPany.Finally，inguideofMarketDrivingStrategyandnew4R(Retrenellmeni，RelationshiP，Relevaney，Reward)Theory，wePromoteoriginalmarketingstrategyseleetionreasonofENPCComPanyandProvidetheaetuala

6、ssuraneestePsofmarkctingstrategy.BysPeciallyemPhasizingoneightkeyeapabilities，whichareExPerienee，Serviee，Teelmology，Convenienee，SPeeialty，Produet，QualityandTimeinourstudy，而5artieleProvideamarketingstrategysysteminnewenvironmeniwhiehcanmakeENPCComPany

7、gotbetterdeveloPmeni，Provideanewget一inPointfortheuPriveranddownvereomp耐es，eooPerationrelationstudy，andalsoProvideanapplieationrefereneefortheequiPmentsuPPlierstoestablishaneffectivemarketingstrategyinctln℃ntmarketenvironlnent.Keywords:PerformaneeMana

8、gement，PerformanceAPPraisal，TheInnovationofNationalizedBank，Deve10PmentStudy重庆大学硕士学位论文目录目录中文摘要.....……，.......................................................................................................................……I英文摘要......................