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ID:32038687
大小:3.84 MB
页数:53页
时间:2019-01-30
《enpc公司在电信行业集中采购模式下的市场营销战略分析》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、重庆大学硕士学位论文英文摘要ABSTRACTENPCComPany15amainSuPPlierofneb刀orkPowerProductsinChina,itsmost而PortantdownvereustomeraretheteleconunurueationoPeratorsinChina.AlongwiththeraPiddeveloPmeniofteleeomm画eationtradeandthegoodsoeialandeeonomicalbenefitsofGovenlnlentP
2、roeuremeni,theteleeonllnurueationoPeratorsehangeeontinuouslyfromseParateProeuremeniinProvincebranehcomPaniesintoheadquartercenirallzedProeuremeni.ThisissuehasmadeENPCComPanyfacedinenormousoPPortunityandehallenge.ThebiggesteharaeterofCentralizedProeur
3、emeni15thelargequantltyineachProcuremeni,largeamountand丽dearea.Themajor面砍ingofteleeomm丽cationoPeratorstoseleetCentralizedProcuremenimodelarelowerProeuremenieostandPreveniconuPtion.AeeordingtotheseeharactersofeeniralizedProcuremeni,wefirstreviewthedev
4、eloPingProcessandrelativetheoryofCentralizedProeu了ernent:BasedontheanalysisofeooPerationrelationshiPbetweenuPriveranddo、vllrlvercomP耐es,weusedPEST,5ForeesModelandSWOTmarketinganalyzetoolstoelearlyanalyzeandaeeuratePositionmacroenvironmeni,tradeandint
5、emalstatusofComPany,thereafter,wegotthemarketingStrategyofENPCComPany.Finally,inguideofMarketDrivingStrategyandnew4R(Retrenellmeni,RelationshiP,Relevaney,Reward)Theory,wePromoteoriginalmarketingstrategyseleetionreasonofENPCComPanyandProvidetheaetuala
6、ssuraneestePsofmarkctingstrategy.BysPeciallyemPhasizingoneightkeyeapabilities,whichareExPerienee,Serviee,Teelmology,Convenienee,SPeeialty,Produet,QualityandTimeinourstudy,而5artieleProvideamarketingstrategysysteminnewenvironmeniwhiehcanmakeENPCComPany
7、gotbetterdeveloPmeni,Provideanewget一inPointfortheuPriveranddownvereomp耐es,eooPerationrelationstudy,andalsoProvideanapplieationrefereneefortheequiPmentsuPPlierstoestablishaneffectivemarketingstrategyinctln℃ntmarketenvironlnent.Keywords:PerformaneeMana
8、gement,PerformanceAPPraisal,TheInnovationofNationalizedBank,Deve10PmentStudy重庆大学硕士学位论文目录目录中文摘要.....……,.......................................................................................................................……I英文摘要......................
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