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1、BH公司发展战略研究ResearchontheDevelopmentStrategyofBHCompanyAbstractWiththecontinuousdevelopmentofsocialeconomy,percapitaincomeincreased,someoptionalconsumergoodswillchangetobeconsumergoods,suchashealthcareproducts,cosmetics,sometraditionalfoodcompaniesarealsoseekingtr
2、ansformation,andthetransformationofenterprisesisveryimportantperiodofstrategicdevelopment,thispapertakesBHcompanyastheresearchobject,studythedevelopmentofthecompanystrategy.Firstofall,thefirstpartofthispaperistostudythedevelopmentbackgroundandthesituationofthebe
3、eproductsindustry,andthinkthatthedevelopmentstrategyofBHcompanyhasimportantsignificancetotheenterpriseitselfandtheindustry.Ithastheacademicresearchandpracticalvalue.Thesecondpart,throughtheliteratureanalysis,comparativeanalysisandothermethods,setuptheenterprised
4、evelopmentstrategyoftheconnotation,theoreticalbasisandanalysistools,andabriefdescriptionofthe.ThethirdpartanalyzesthecurrentsituationandthemainproblemsofBHcompany.Throughtheresearch,wefoundthatBHcompanyhasbecometheleadingenterpriseinthenationalbeeproductsindustr
5、y,inthecontinuousdevelopmentofreform,theformationoftheindustryvoice,brandinfluence,purchasingpower,enterprisesystemandotheraspectsoftherelativecompetitiveadvantage.Butitstillfacesmanyproblemsandchallenges,includingbusinessdevelopment,brandissues,organizationalfu
6、nctions,etc..Inordertosolvetheaboveproblems,thispaperusesSWOTanalysismethod,in-depthstudyoftheinternalandexternalenvironmentofBHcompany,asareferencecase,summarizestheirsuccessfulexperienceandenterprise'sowncharacteristicsandshortcomings,andputsforwardthedevelopm
7、entstrategyofenterprisedevelopmentstrategy,thatis,BHfundsstrengthisnotenoughtosupportradicaldevelopmentmodel,needtohavemorethanoneproduct,clearbusinessfocus,morebalancedandreasonablestructuresystem.Thefifthpartofthispaperfocusesontheanalysisofthedevelopmentstrat
8、egyintwoaspects:theimprovementofcrossindustryandbranddevelopmentstrategyandregionaldevelopmentstrategyimprovement;theformerreferstotheGanningBHproductsasthefocus,hast
