a卡车公司发展战略分析

《a卡车公司发展战略分析》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、A卡车公司发展战略研究StudyontheDevelopmentStrategyofATruckCompanyAbstractChineseautomobileindustrydevelopedrapidlyowingtothereformandopeninguppolicy．Chineseautomobilemarkethasexperiencedarapidgrowthforadozenyears，followedwithadeepadjustmentpedod．Accordingtotheanalysiso

2、nthedevelopmentlawandcycleofChineseautomobilemarket，therewillcertainlybeaperiodofconsolidationafterarapidgrowthintheautomotivemarket,andtheexpertspreliminarilyconcludethisconsolidationperiodmaylastfor2-3years，whilethetruckmarketdevelopmenthasacloserelationshi

3、pwiththemacroeconomictrends．Inrecentyears，theinternationalanddomesticeconomicsituationsarecomplicated。andthereisatransitionperiodfort11edomesticeconomicstructure．Therefore．t}lefuturedevelopmentofChina’SeconomyiSboundtoslowdown．Theconsolidationperiodofthetruck

4、marketmaybemoredifficultunder廿1econditionoftheoverallinvestmemdemandshrinking．Afewyearsago，alargenumberoftruckindustrypoliciesin舡oducedwereconducivetodevelopment,SOthedomestictruckenterpriseshavethehighexpectationsforthefuturedevelopmenttohaveexpandedproducti

5、oncapacitywhileignoringthefundamentaldemandfactorsinthetruckmarket．Then，thepolicyexitingandthedomesticeconomicrestructuringwill1cadtotherapidadjustmentoftheautomobileindustry．especiallythetruckindustrymarket，andthustobringtheunprecedentedpressureonthetruckent

6、erprises．Howtodeal、析mthetruckmarketaftermeadjustmentforthedomesticautomobileenterprises．toachieveastrongforce01'1thevulnerablemarketbecomesaresearchtopicofcommonconcelTiS．TakingATruckCompanyforthestudyobject，thepaperanalyzestheexternalmacroeconomicenvironmema

7、ndindustryenvironment，keycompetitorsaswellasinternalcorporateconditions．Accordingtothestrategicmanagementtheory，itutilizesPESTandSWOTanalysistogiveadeepprofilingOnthecompanyopportunitiesandthreats，theirownsUengthsandweaknesses，combinedwiththeactualsituation，S

8、Oastoformulatethecompany’Soveralldevelopmentstrategyinastrongguidingandthespecificfunctionstrategyinas仃ongfeasibility，andtoproposetheimplementationmeasures．111epapergivesacomprehensivestu