a卡车公司发展战略分析

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1、A卡车公司发展战略研究StudyontheDevelopmentStrategyofATruckCompanyAbstractChineseautomobileindustrydevelopedrapidlyowingtothereformandopeninguppolicy．Chineseautomobilemarkethasexperiencedarapidgrowthforadozenyears，followedwithadeepadjustmentpedod．Accordingtothea

2、nalysisonthedevelopmentlawandcycleofChineseautomobilemarket，therewillcertainlybeaperiodofconsolidationafterarapidgrowthintheautomotivemarket,andtheexpertspreliminarilyconcludethisconsolidationperiodmaylastfor2-3years，whilethetruckmarketdevelopmenthasa

3、closerelationshipwiththemacroeconomictrends．Inrecentyears，theinternationalanddomesticeconomicsituationsarecomplicated。andthereisatransitionperiodfort11edomesticeconomicstructure．Therefore．t}lefuturedevelopmentofChina’SeconomyiSboundtoslowdown．Theconso

4、lidationperiodofthetruckmarketmaybemoredifficultunder廿1econditionoftheoverallinvestmemdemandshrinking．Afewyearsago，alargenumberoftruckindustrypoliciesin舡oducedwereconducivetodevelopment,SOthedomestictruckenterpriseshavethehighexpectationsforthefutured

5、evelopmenttohaveexpandedproductioncapacitywhileignoringthefundamentaldemandfactorsinthetruckmarket．Then，thepolicyexitingandthedomesticeconomicrestructuringwill1cadtotherapidadjustmentoftheautomobileindustry．especiallythetruckindustrymarket，andthustobr

6、ingtheunprecedentedpressureonthetruckenterprises．Howtodeal、析mthetruckmarketaftermeadjustmentforthedomesticautomobileenterprises．toachieveastrongforce01'1thevulnerablemarketbecomesaresearchtopicofcommonconcelTiS．TakingATruckCompanyforthestudyobject，the

7、paperanalyzestheexternalmacroeconomicenvironmemandindustryenvironment，keycompetitorsaswellasinternalcorporateconditions．Accordingtothestrategicmanagementtheory，itutilizesPESTandSWOTanalysistogiveadeepprofilingOnthecompanyopportunitiesandthreats，theiro

8、wnsUengthsandweaknesses，combinedwiththeactualsituation，SOastoformulatethecompany’Soveralldevelopmentstrategyinastrongguidingandthespecificfunctionstrategyinas仃ongfeasibility，andtoproposetheimplementationmeasures．111epapergivesacomprehensivestu