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ID:32036793
大小:2.64 MB
页数:43页
时间:2019-01-30
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1、万方数据首都经济贸易大学硕士学位论文A保险公司发展战略研究ABSTRACTIthasbeen25years,sinceChinesepeopleinsurancecompanyrestoredthelifeinsurancebusiness.In1992;insurancecompanyAstartedabrandnewlifeinsurancemarketmethodwithitsfirst4000personsteamwhichmarksthepersonalinsurancemarketstartsin
2、China.AisthefirstandalsotheonlyinsurancecompanytotallyinvestedbyforeigncapitalinChina.Arootedinsuranceindustrystands95yearwhichisfacingthehonoredtitleofcenturycompany.Undertheinstimulatedpoliciesfromgovernment,increasingdemandfromcustomers,highlycompetitive
3、environment,itisveryimportantforAtomakeastrategywithitscorecompetativeadvantiages.ThisessaywilldiscussthestrategicofAinsurancecompany,byanalyzethedifficultiesandenvironmentThisessaymainlyusestwotypicalcasemodletoanalysetheoperationandbusiness.PESTisusedtoan
4、alysetheexternalenvironmentfactors.SWOTisusedtoanalysetheintemalresources,advantagesanddisadvantages,opportunitiesandthreatens.BystudythesituationsofcompanyA,includingthefurtherunderstandingtheaims,thepossibilities,competationandrisksonallproceduresarefully
5、discussed.Meanwhile,theinternalcontrolisalsotakenintoconsiderationtomakesurethestrategicplanbecarryoutsuccessfully.Combinedwithauthor's4yearsworkingexperienceinInsurancecompany,somepracticalstrategicproposalsareraisefordomesticinsurancecompany’Sreference,es
6、peciallyunderthepreferencialpolicieswereputforwardafterthe”Tennewcountry”.Keywords:StrategicManagementInsuranceForeignCapitalDifferentiationII万方数据首都经济贸易大学硕士学位论文A保险公司发展战略研究目录摘i12}⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.IABSTRACT⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯
7、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯II1弓l言⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯11.1研究背景⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯11.2研究意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯21.3研究方法⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯22A保险公司概况⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯32.1公司发展历程⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯32.2公司业务状况⋯⋯⋯⋯⋯
8、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯53A保险公司外部环境分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯63.1宏观环境分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯63.1.1政治环境分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.63.1.2经济环境分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.63.1.3社会环境分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯103
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