a保险公司发展战略分析

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1、万方数据首都经济贸易大学硕士学位论文A保险公司发展战略研究ABSTRACTIthasbeen25years，sinceChinesepeopleinsurancecompanyrestoredthelifeinsurancebusiness．In1992；insurancecompanyAstartedabrandnewlifeinsurancemarketmethodwithitsfirst4000personsteamwhichmarksthepersonalinsurancemarketstartsin

2、China．AisthefirstandalsotheonlyinsurancecompanytotallyinvestedbyforeigncapitalinChina．Arootedinsuranceindustrystands95yearwhichisfacingthehonoredtitleofcenturycompany．Undertheinstimulatedpoliciesfromgovernment，increasingdemandfromcustomers，highlycompetitive

3、environment，itisveryimportantforAtomakeastrategywithitscorecompetativeadvantiages．ThisessaywilldiscussthestrategicofAinsurancecompany,byanalyzethedifficultiesandenvironmentThisessaymainlyusestwotypicalcasemodletoanalysetheoperationandbusiness．PESTisusedtoan

4、alysetheexternalenvironmentfactors．SWOTisusedtoanalysetheintemalresources，advantagesanddisadvantages，opportunitiesandthreatens．BystudythesituationsofcompanyA，includingthefurtherunderstandingtheaims，thepossibilities，competationandrisksonallproceduresarefully

5、discussed．Meanwhile，theinternalcontrolisalsotakenintoconsiderationtomakesurethestrategicplanbecarryoutsuccessfully．Combinedwithauthor's4yearsworkingexperienceinInsurancecompany,somepracticalstrategicproposalsareraisefordomesticinsurancecompany’Sreference，es

6、peciallyunderthepreferencialpolicieswereputforwardafterthe”Tennewcountry”．Keywords：StrategicManagementInsuranceForeignCapitalDifferentiationII万方数据首都经济贸易大学硕士学位论文A保险公司发展战略研究目录摘i12}⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．IABSTRACT⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

7、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯II1弓l言⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯11．1研究背景⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯11．2研究意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯21．3研究方法⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯22A保险公司概况⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯32．1公司发展历程⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯32．2公司业务状况⋯⋯⋯⋯⋯

8、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯53A保险公司外部环境分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯63．1宏观环境分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯63．1．1政治环境分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．63．1．2经济环境分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．63．1．3社会环境分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯103