我国新闻出版业众筹现象分析

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1、万方数据AbstractAhhoughthestate。Ssupportfortheculturalindustryhasintensified，thefinancingproblemisstillaworldwideproblemtothesmallcultureenterprises．Becausethenon．publicfinancingwaysofsmallculturalenterprisesarenotenough，SOthecapitalmarketcannotmeettheirfinancingneeds．Unde

2、rthesituation，howtoguidetheprivatecapitaltotheinvestmentarea,howtotakepartinthetechnologicalinnovationhasbecometheissueofgreatconcernofourgovernment．TherequirementsofthedeeplycooperationbetweenculturalindustryandrelatedindustrieshasbeenproposedintheStateCouncilexecutiv

3、emeetinginJanuary2014．Thepressandpublicationindustryhasmadeimportantcontributionstotheprosperityanddevelopmentofculturalindustry．Consciously,thecrowdfundinghasbeguntocooperatewiththetraditionalpressandpublicationindustryasanewwayofinternetfinancialarea．Thecrowdfundingo

4、fpressandpublicationindustryhasborn．Currently，thecrowdfundingofpressandpublicationindustryisstillattheexploratorystage．SothesystemicandholisticresearchonthecrowdfundingofpressandpublicationindustrycanPromotetheinnoVationanddevelopmentofourbusinessmodels．Thisarticlehasb

5、egun诹tllthedefinitionofcrowdfunding，andhasdescribedtheoperatingways，themaintypeandmode，themainfeatures，thehistoryaswellastheresearchstatusindetails．Andthenthisarticlehasmentionedthebackground，theformreason，thedevelopmentstatus，theoperatingways，themainfeatures，themainpr

6、oblem，thedevelopmentsuggestionsaswellasthetrendinfutureofthecrowdfundingofpressandpublicationindustryinourcountry．IhopethatthisarticlecailprovideanewwayandthenewideastothepressandpublicationindustryeventotheculturalindustryinnovationinOUrcountry．Keywords：thepressandpub

7、licationindustry；thecrowdfunding；thefinancingproblemII⑥万方数据硕士学位论丈MASTER’STHESIS目录摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．】【Abstract⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．II1．众筹的内涵及相关范畴⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯11．1众筹的内涵⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯11．1．1众筹的定义⋯⋯⋯

8、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．11．1．2众筹的运行机制⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．21．1．3众筹的模式类型和特点⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．31．2众筹的发展历程⋯⋯⋯⋯．⋯⋯⋯⋯⋯⋯⋯