天津a仪表公司未来发展战略-研究

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1、西南交通大学硕士研究生学位论文第1

2、页财务管理战略，是确保公司总体发展目标的实现，维系企业长久竞争优势。关键词：仪器仪表；企业战略；SWOT模型；五力模型；差异化战略西南交通大学硕士研究生学位论文第1Il页AbstractEconomicgrowthremainsstableformanyyearsinourcountry,promotetherapiddevelopmentofthedownstreamoftheinstrumentandmeterindustry．Asahigh-techindustry,instrum

3、entindustriesoccupyaspecialplaceinthenationaleconomyinourcountry,playtotheleadingindustry,therunningandpullingeffectofeconomicgrowth．Affectedby．theglobalfinancialcrisis，instrumentandmeterindustryinChinasince2008，isacertainimpact，inrecentyearshasbeentorecoverfromth

4、ecrisisandslowrebound．By2012，instrumentandmeterindustryenterprisesabovedesignatedsizeinChinahavereached3739，employees970938people．Completethegrossvalueofindustrialoutput711．2billionRMB，salesincomeis695．5billionRMB，profitof60．4billionRMB，theyearinandoutofthetotal60

5、8．9billionRMB，2013remainrelativelygoodmomentumofdevelopment．InstrumentandmeterindustryinChinaafteryearsofrapiddevelopment，productionandsalesandprofitsdeclineinmanybusinesses，haslostitspastgloryofcontinueddouble-digitgrowth，instrumentsandmeters，smallandmediumenterp

6、riseslossincreases，theoperationanddevelopment．Domesticinstrumentandmeterindustryfacingaweakfoundation，instrumentandmetermanufacturingautomation，digitalandintelligentdevelopmentisslow．High—endproductstechnologyandapplicationoflowmaturity,highgradeproductbrandinflue

7、nceislimited．Mostoftheenterpriseproductqualityisnothigh，backwardproductionmode，productionandbusinessoperationbottleneckproblemssfichasinefficient．TianjininstrumentCO．，LTD．isasmallandmediumenterprises，intheprocessofdevelopmentalsofacesmostoftheinstrumentsinourcount

8、ryenterpriseallkindsofcommonfaultandurgentlyneedstosolvetheproblem．Mainlydisplaysinthecompany’Sbusinessprocessarenotperfect,andeachlinkworkslowefficiency．Performanceofthesystemisnotsound，thestaffturnoverrateistoohigh；Salesmanagementsystemisnotsound，liquidityshorta

9、ge；Enterpriseproblemssuchaslackofeffectivemediumtolongtermplanning．Investigatetherootcause，lackofeffectivestrategysystemandscientificmanagementmethodist