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ID:32023683
大小:2.29 MB
页数:59页
时间:2019-01-30
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1、abstractABSTRACTSincetheaccessiontoWTO,TheeconomyofChinahasdevelopedrapidlyandnowalreadysurpassedJapantobecometheworld'ssecondlargesteconomicentity.Asthemicro—cellsofthenationaleconomyandmainbodyofthemarketcompetition,theinternalandexternalenvironmen
2、tfortheenterprisestosurviveanddevelophavebeengreatchanged.Fiercemarketcompetitionmakesenterprisestoconstantlyadjustandimproveitsowndevelopmentstrategy,whichtestingtheenterprises’viabilityandability.JingxiPXSTEELIndustrialCo.,Ltd.(hereinafterreferredt
3、oPXSTEEL),Wasbuiltin1954.Thevariousenvironmentshavebeengreatchanged.Facingthechallengesandopportunitiesbroughtbysuchchanges,aproactiveorreactiveadaptation,thePXSTEELpeoplemakestheirownchoice.TheauthorhadthelucktoexperiencethedevelopmentofPXSTEEL.Espe
4、ciallysinceyear1997on,PXSTEELhasaccomplishedtheleapfrogdevelopment.Fromacompany、7l,ithgreatlossandinsolvency,PXSTEELhasbecomeoneofthelargeststeelenterpriseswithsteelproductionof8,030,000tons、salesincomeof300billionRMBandtotalprofitandtaxof15billionRM
5、B.AsonepeopleofPXSTEEL,theauthorthinksthatthekeypointthatmakesPXSTEELachievestoday’SSuccessisthecorrectdevelopmentstrategy.Throughtheanalysis,theauthorshowsustheformulationandimplementationprocessofthedevelopmentstrategyofPXSTEEL.DohopethispaperCanus
6、eforreferencetothedevelopmentofsimilarenterprisesinotherindustries.Thispaper,usingthestrategicmanagementtheory,exploresthedevelopmentstrategyofPXSTEEL,studieshowtodeterminetheownstrategicpositioninpresentinternalandexternalenvironment,andtellsoutwhic
7、hstrategiesshouldbetakentoseeksurvivalanddevelopment.Thepaperisdividedintofiveparts.FirstPartThedevelopmentstrategyofPXSTEEL.·SecondPartTheexternalenvironmentofPXSTEELAnalyzeandresearchthecurrentmacroenvironment、industryenvironment、abstractcompetitio
8、nandotherdevelopmentprospectsofPXSTEEL.Distinguishtheopportunitiesandthreats.ThirdPart,nleintemalenvironmentofPXSTEELAnalyzeandresearchtheexistingresources、capabilitiesandoperatingconditionsofPXSTEEL.Distinguishitsownadvantagesanddisadvantages.Fourth
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