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ID:32014055
大小:2.21 MB
页数:36页
时间:2019-01-30
《我国影院经营管理策略分析》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、万方数据AbstractThe18thCt血1esecomm试stpartycongressactivelypromotedthecultureindustry,thefilmindu蚋isthefrontierofthedevelopmentofculturalindustry,andcinemasarethete砌蛆altodirectlvre2Llizethevalueofthefilmindustry.Duetotherapiddevelopmentmrecentyears,t11ereisatrendthatthemanagement
2、levelofcinemasisunevenandthehomogenization1Sserious.improvingtheoperationandmanagementofcinemasareimportantmeasurestODromotethehealthydevelopmentofcinemaindustry.ThispaperfirstanalyzesthestatusofciIlemaintlledowns廿e锄ofculturalindustry,summarizedthecontentandscopeofthecmmasof
3、operationmanagement,andreviewsthemajortheoriesofthecmemasmallagement;analyzedtheproblemsexistingincurrentcinemaindustryinChinaandtheoPPortunitiesandchallenges;andthencomparedthedomestictypicalcinemamanagementcasetot11eforeigllcase.Onthisbasis,thispapermainlydiscussedthemaing
4、oal,strategyandkevdirectionofproductmanagement,marketingmanagement,technologymanagement,financialmanagementandotheraspects.Inproductmanagement,thefocus1Stheintegrationofups仃e锄a11ddownstreamofviewingservice,advertisement,extendedproduct·InPromotionmanagement,thefocusistoestab
5、lishamanagementmodesuitforthesecond0rtbirdlevelcitiesfromcultivationtheconsciousnessofviewing,payingattentiontoregionalneeds.combiningwithotherentertainmentproject.Intechnologymanagement,thefocuslStofoliowupthedevelopmentoffilmtechnology,selectandapplynewtechnology,keepinthe
6、forefront.Infinancialmanagement,thefocusistoconstructaperfectinternalcontrolsystem,payattentiontotheflowoffundsriskcontrol,strengthenthecontrolofdailycashinflowand0utflOWKeyWords:Cinema,businessmanagement,productmanagement,financialmanagementII万方数据目录1j导论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯
7、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..】【1.1选题背景和选题意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯。11.1.1选题背景⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.11.1.2选题意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..21.2主要研究方法⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯31.3研究思路及框架结构⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯。32影院经营管理内涵和相关理论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯
8、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯42.1影院在文化产业上下游的地位⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯。42.2影院经营管理的内涵及范围
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