我国润滑油行业营销渠道设计-研究

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1、目录中文摘要·····························································································I英文摘要····························································································II目录·····················································································

2、······IV第1章绪论·······················································································11.1论文选题背景················································································11.2论文研究意义···············································································11.3论文

3、研究内容及研究方法································································21.4创新与不足···················································································3第2章营销渠道相关理论······································································52.1营销渠道长度结构设计理论······················

4、·······································62.2营销渠道宽度结构设计理论·····························································72.3营销渠道广度结构设计理论·····························································8第3章我国润滑油行业营销渠道现状分析·················································93.1我国润滑油产品营销现状·········

5、·······················································93.2我国润滑油营销渠道中存在的问题··················································113.3我国润滑油行业营销渠道存在问题的原因·········································14第4章我国润滑油行业营销渠道设计·····················································174.1润滑油行业营销渠道设计的影响因素·····

6、··········································174.2营销渠道成员的管理设计······························································194.3设计营销渠道的模式····································································254.4营销渠道的质量管理····································································2

7、74.5营销渠道的优化管理····································································32第5章结论······················································································35参考文献···························································································37致谢··········

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