泰州高校区“动感地带”品牌营销策略分析

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1、Abstract硕士论文Astllerestructureandrefo珊takeplaceinChinese’I'elecommunicationindustry，mreeGiantsoftelecommunicationindustry，namelyChinaMobile，ChinaUnicomandChinaTelecom，eme唱eandfo唱eafull—servicecompetition．Withaflercecompetition，M—zone，aproductbrandofChinaMobileta喀etingtheyouth

2、generationhastof．acethet11reats矗omU．PowerofChimUnicomandXueZiEofC11ina1、elecom．UnderthiscircumstaJlce，itisindispensabletoimproVethebrandmarketingstrategyofM—zonesoastoplayitsbraIld’scompetitiVeadVaIltageintofulluseaIldprotectitsmarketshare．Thisanicleintroduce廿lebmdmarketings

3、仃ategyofTaizhouM—zone，whichta玛etingu11iVersitystudemsin1’aizhou．SuchstudyprocessesonthebasisofTelecomenViromentandta娼etmarket’scharacteristicsandmainlya11alysethisbrandIsdeVelopingenVironment，brandcond“ion，brandissuesands01utionstosolvesuchissues．Bydoing廿1is，thisarticlewillh

4、elp碱zhouM-zoneachievecoⅡ1petitiveadv孤tagesa11daccomplishaSustainabledeVelopmem．Firstly，M·zone，thebrandofChinaMobileisstudied．Thebrand’sStatusquoisanalyzedt11roughf．romth汜eaSpectsofbrandproduce，ta唱etmarketandbrandposition，a11ditsmarketingst豫tegiesareexploredthroughchannelinte

5、gration，advenising，exp面encemad(etingandpmmotion．Secondly，thisarticlestumesM—zonebrandenViroIⅡnembyutilizetheSWOTmethodandPorter’sFiveForceModelwit王laresultofitsm面orcompetitorsandt11reats．Then，basedontheresultsofpriorsteps，thearticleworl(sonthebraIIldenvironmentofTai之houM．zor

6、lef而mintemalandextemalperspectiVes．Strategiesonproductsetareputfom硼rdbystudyingf．eaturesofitsta培etmarket．uniVersit)rstudentsandsegmentmarket．And访theend，t11earticlepointsoutthedeficitsinbrandmarketingofTaizhouM—zoneando虢rsimprovingstrategiestosolvetheseDroblems．Keyword：M—zone

7、，brandmarketing，braJldpositioll，targetmarketII硕士论文泰州高校区“动感地带”品牌营销策略目录摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯。IAbstract⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．⋯⋯⋯⋯⋯II1绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯l1．1选题背景与问题提出⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．11．1．1我国通信业概况分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯l1．1．2泰

8、州动感地带概况分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯21．1．3问题提出⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯21．2研究目的与意