山西煤炭企业战略融合模式-研究

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1、ChapterThree:ThetheoreticalbasisandmodeloftheOverallcostleadershipandtheDifferentiation/differentiation.Chapterfour:ManneroftheOverallcostleadershipandtheDifferentiation/differentiation.Chapterfive:hazardofcarryingintotheOverallcostleadershipandtheDifferentiation/differenti

2、ation.KEYWORDS：Cost-leadershipstrategy,DifferentiationStrategy,CoalResources,DoctrineofIntegration目录第一章绪论.........................................................11.1选题的背景和意义.............................................11.2研究方法和技术路线..........................................

3、21.2.1研究方法...............................................21.2.2研究路线...............................................31.3研究内容和创新点.............................................31.3.1研究内容...............................................31.3.2创新之处....................................

4、...........4第二章研究的理论综述...............................................52.1企业竞争战略的发展...........................................52.2低成本战略和差异化战略.......................................72.2.1低成本战略实施的途径及手段.............................82.2.2低成本的应用环境.................................

5、......92.2.3差异化战略选择的依据..................................102.2.4差异化的来源和实现途径................................112.2.5低成本和差异化矛盾....................................132.3低成本和差异化战略融合的理论基础............................142.3.1低成本和差异化战略的起源和发展........................142.3.2低成本和差异化融合的特点..

6、............................18第三章战略转型的内在机理分析......................................203.1低成本和差异化战略的融合必要性..............................203.2基于顾客角度分析融合的必要性................................233.3成本和差异化对均衡销量的影响................................263.4在利润最大化下成本和差异化的关系...................

7、.........293.5小结........................................................32第四章低成本和差异化融合模型的分析................................344.1低成本战略和差异化战略的融合途径............................344.1.1基于信息系统管理的价值链集成管理......................344.1.2产业共赢的产业价值链联盟..............................374.1.3基

8、于CRM产业升级的产业生命周期的延长..................384.1.4以核心竞争力为基础的蓝海战略.........................