跨行业协同营销关键因素与模式分析

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2、enttyPesofeomPanyeouldjointogethertodomarketing，andasuecessfuleombination15greatimPortancetotheeomPany，ssurvivaldeveloPmelt.EveryeomPanyshouldProeeedfromthe息廿掀egyofcrossovereooPerationmarketing，dmwinguPareciProealco叩erationProgr田旧me，inordertoestablishacoreeomPetiti

3、veadvantage.CrossovereooPerationmarketingbroadentheseoPeofeooPerationbetweencnterprisesandthescopenofongerconfinedtothesamevaluechainorintra~industrycooPeration.TheremarkablecharacteristicofcrossovercooPerationmarketing15thateomP耐esindifferentindustriestomakeamarke

4、tingstrategytogether.UsingthemarketingresoureesandPlatformsofotherindustriesandenterprises，marketingresourcesofenterpriseseanbere一creationandfonnauniquemarketingway.CrossovercooPerationmarketingandgeneralmarketingaetivitiesachievetheconsistentgoal，theP切甲ose15eomPle

5、ment娜marketingresourcestoachievemarketinggoals，thedistinctionbetweenthetwoform15onlyuseddifferentmeansofmarketing.Thechinesemarketwhich15develoPingraPidly，haswitnessedPlentyofcrossovereooPerationmarketing.However，there15alackofsueeessfulandlongtermcooPerationataStr

6、ategiclevel.ComParedwiththecooPeration田nongov日rseasmultinationalcomPanies，domestieenterprisesstillhavealongwaytostudyandresearchtheworthyasPects.Throughstudyingandanal邓ingtheeasesoferossovereooPerationmarketing，thisthesisPresentas刊m一onthePatemandimPlementationofcro

7、ssovercooperationmarketingwiththealmofenriehingthisconc恻5andstratag。刃.Basedontherelevanttheories，thethesissunlln而zestheissuesoferossovercooPerationmarketillgandsueeessfulkeyfaetoroftheform.Atthesametime，thethesisofferthree英文摘要coremethodsofcrossovercooPerationmarket

8、ing一strengtht冲e，idea加eandchanelt邓e.thethesissumm硕zestheissuesofPattemeonnotation，eooPerativetargct，eooPeretiveemPhaseand50on.仆roughtheeontrast，th