跨国汽车零部件企业战略联盟研究——以“潍柴动力”为例

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1、。跨国汽车零部件企业战略联盟研究——以“潍柴动力”为例AbstractSincetheenteringintotheWTOin2001，China’sautomobiIeindustryhasexperiencedrapiddeVelopment．Atpresent，Chinahasrankedfirstintheworldautomobileproductionandsalesquantity6Veyearsjnarow．Asthebaseoftheautomobileindustry’thedevelop

2、mentoftheauto—partsindustrymeansalot．Currently’withsomanyforeignauto—pansenterprisetakinguptheChina’smarket，theChineseauto—partscompanyarefacingsomeprobIemssuchas：lackingcoretechniquesandproductinnovation，can’treachscale-benefitsandsoon，which，makesthewholei

3、ndustryuncompetitiVeinthegIobalmarket．Asaninnovativeorganizationform，InternationaIStrategicAlliance(ISA)firstappearedintheautoindustry，whichplaysasignificantroleintheraiseofthecompetitiVenessofChina’sauto—partsenterpriseaswellasitsenteringintotheglobalmarke

4、t．Underthiscircumstance，theresearchonISApracticeinChina’sauto—partsenterprisehaspracticalsignificanceinthedeVelopmentoftheauto—partsindustry．First，thispapersortedouttheexistingstudiesonISAinauto—partsandsummarizedtheshortcomingsandinnovativepointsofthoselit

5、eratures．Then，thesecondpartintroducedthepresentsituationandtheexistingproblemsofChina’sauto。partsindustry，andthenecessityofdeVelopingISA．Onthisbasis，thispaperputforwardsomesuggestionsonhowtodevelopISAonthreeaspects：howtochoosetheform，howtoselectthesubjectan

6、dthepartner，andhowtomanagetheIsAef免ctively．Then，thethesischosetheWbichaiPowerCo．，Ltd．asthesubjectofthecasestudyforitsISApracticesarecomparablyrichamongChina’sauto—partsenterprises．Moreover，inordertonndtheexistingproblemsandworthylessonsforotherpeerstorefert

7、o，therelativetheorywasusedtoanalyzetheproceedingofthreedif蕾erentlSApracticedby1辚绝ichaiPowerfromfouraspects：category，motiVe，partnerselectionandtheperfbrmanceofthefSA．Thestudyfindthattheworthypracticesare：thediVersefbrmoftheISA，theproperselectionoftheISAtarge

8、tproductandpartnerandtheco'mbinationofdomesticmergeandISA；onthecontrary'lessonsaretoestabIishanactiVelearningmodeandtonegotiateareasonablecostofISA．HopetheaboVenndingscanof-fersometheoreticalandpractic