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ID:31989801
大小:3.18 MB
页数:49页
时间:2019-01-30
《跨国汽车零部件企业战略联盟研究——以“潍柴动力”为例》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、。跨国汽车零部件企业战略联盟研究——以“潍柴动力”为例AbstractSincetheenteringintotheWTOin2001,China’sautomobiIeindustryhasexperiencedrapiddeVelopment.Atpresent,Chinahasrankedfirstintheworldautomobileproductionandsalesquantity6Veyearsjnarow.Asthebaseoftheautomobileindustry’thedevelop
2、mentoftheauto—partsindustrymeansalot.Currently’withsomanyforeignauto—pansenterprisetakinguptheChina’smarket,theChineseauto—partscompanyarefacingsomeprobIemssuchas:lackingcoretechniquesandproductinnovation,can’treachscale-benefitsandsoon,which,makesthewholei
3、ndustryuncompetitiVeinthegIobalmarket.Asaninnovativeorganizationform,InternationaIStrategicAlliance(ISA)firstappearedintheautoindustry,whichplaysasignificantroleintheraiseofthecompetitiVenessofChina’sauto—partsenterpriseaswellasitsenteringintotheglobalmarke
4、t.Underthiscircumstance,theresearchonISApracticeinChina’sauto—partsenterprisehaspracticalsignificanceinthedeVelopmentoftheauto—partsindustry.First,thispapersortedouttheexistingstudiesonISAinauto—partsandsummarizedtheshortcomingsandinnovativepointsofthoselit
5、eratures.Then,thesecondpartintroducedthepresentsituationandtheexistingproblemsofChina’sauto。partsindustry,andthenecessityofdeVelopingISA.Onthisbasis,thispaperputforwardsomesuggestionsonhowtodevelopISAonthreeaspects:howtochoosetheform,howtoselectthesubjectan
6、dthepartner,andhowtomanagetheIsAef免ctively.Then,thethesischosetheWbichaiPowerCo.,Ltd.asthesubjectofthecasestudyforitsISApracticesarecomparablyrichamongChina’sauto—partsenterprises.Moreover,inordertonndtheexistingproblemsandworthylessonsforotherpeerstorefert
7、o,therelativetheorywasusedtoanalyzetheproceedingofthreedif蕾erentlSApracticedby1辚绝ichaiPowerfromfouraspects:category,motiVe,partnerselectionandtheperfbrmanceofthefSA.Thestudyfindthattheworthypracticesare:thediVersefbrmoftheISA,theproperselectionoftheISAtarge
8、tproductandpartnerandtheco'mbinationofdomesticmergeandISA;onthecontrary'lessonsaretoestabIishanactiVelearningmodeandtonegotiateareasonablecostofISA.HopetheaboVenndingscanof-fersometheoreticalandpractic
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