基于价值链理论的中国离岸软件外包行业问题研究

《基于价值链理论的中国离岸软件外包行业问题研究》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、摘要离岸软件外包行业存在问题的根源，并根据存在问题及行业的可持续发展提出行业发展策略，以期为中国离岸软件外包行业的发展提供有益的参考和建议。关键词：离岸软件外包，价值链，价值创造，发展策略nABSTRACTSoftwareindustryisoneofthehighestdegreesofglobalizationindustries．Withthedevelopmentofthesoftwareindustry,ithaslagerscaleandbecomesmoreprofessionalandinternational．

2、Moreandmoreenterpriseschoosespecializedsoftwareoutsourcingcompanywithmoreinexpensivehumanresourcescostinthe酉obalscope．neyoutsourcethenon-coreITfunctiontO@llhancecompany’Scorecompetence．Nowglobaloffshoresoftwareoutsourcinghasbecomeahugemarketandistakingbestopportunity

3、toChinasoftwareindustry．Whensearchingcontractors,mostinternationalenterprisespreferthecompaniesindevelopingcountries，whichChinaisone．China’Soffshoresoftwareoutsourcingindustryhasdevelopedalotinresentyears，andthemarkethasincreasedyearafteryear．HowevertheChinasoftwarec

4、ompaniesgottheleastprofitofthevaluechain．Ifthecompanieswanttogainmoreprofit,mcymustereatemorecustomervalue．Thereforehowtocreammorecustomervalue，seekthecontinuabledevelopmentbecomespopularissueandhasrealisticsignificance，ScholarsinChinahaven'ttakenattentiontosoftwareo

5、utsourcingindustry,andtheresearchingmethodhash’tmatured．Onthebasicofformerresearch，thispapertakesthevaluechaintheory,consideringtheoperationflowandstatusofoffshoresoftwaremltsom咖吕toconceivetheoffshoresoftwareoutsourcingindustryvaluechain．Throughtheanalysisofvaluechai

6、n,wefindthatChinaoffshoresoRwareoutsourcingindustryisatthebottomofthechainandcreateleastvaluewithgainingleastprofits．Then,theauthorconceivesChinaoffshoresoftwareoutsourcingcompany'svaluechainandanalysestheactivitiesinthevaluechain．Thepaperfindsl舒Oduct、humanresources，

7、technologyexploitationandmarketinghavemostaffinitieswithcustomervaluecreatingandanalysestheproblemsintheseactivitiesafterward．Atlast,thepapertakesforwardindustryimprovementstrategies，mABSTRACTre-conceivingindustryvaluechainstrategyandtargetmarketspecializationstrateg

8、y．Thispaperhastheframeworkofputtingforwardquestions--*analyzingquestions---’resolvingquestions．Atthepartofanalyzingquestions，theaut