基于tam的中小企业saas采纳影响因素探究

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1、广东工业大学硕士学位论文AbstractSaaSservicemodelofcloudcomputingasallITservicedeliveryandbusinessstrategyhasbeenacceptbyorganization．SaaSsharedresourcesservicetoincreasethecapacityandavailabilityofresourcesthroughIT,notonlyimprovethesupplyofreal—timeconfigurationsoftware，databases，applicationsandinfrastruct

2、ure，butalsotherisingcostofITmanagementsolutions．TheresultofForresterResearchonglobalcloudmarketsscaletrendrevealsthattheservice—orientd，configurable，manageableandmodlizationfeaturesofSaaSenalbeallkindsofenterprisesadoptSaaSviavariouschannels．ItisexpectedthattheimportofSaaSservicewillbecomeoneoft

3、hemajorprojectsofthecompany’Sfutureinformationinvestment．Atpresent，ChinaSMESaaScloudcomputingserviceshaveacertainunderstanding，butfromtheuseofstateperspective，companiesareusingSaaSservicesarenotmany,andtheexistingresearchontheSaaSserviceisnotverymature，sotheadoptionofSaaSservicesresearchisnecess

4、ary．throughthestudyoffactorsaffectingadoptionCanunderstandtherealneedsofcustomers，indicatingthefuturedirectionofSaaSservices．ThisarticlebyusingofTechnologyAcceptanceModel(TAM)combinedwiththedecision-makinglaboratoryanalysis(DEMATEL)，amayzmgandmeasuringcloudadoptionfactors，usingSPSSstatisticalsof

5、twareanalysistoanalyzeresultingdata,andtestingassumptionsinfluencingfactorsatlast．ResearchindicatesthatsignificantlyaffectthewillingnesstoadoptSaaSservicesforSMEsinclude：perceivedusefulness，perceivedeaseofuse，perceivedbenefits，perceivedsecurityrisks，perceivedITgovernanceperceivedenvironmentalunc

6、ertainty．ItistheperceivedsecurityrisksthatwishestoSaaSadoptionthemostsignificantimpact．Finally,basedontheanalysisresultsofthemodel，frommanyanglesrecommendationsforSaaSdevelopment,thusimprovingtherelevantknowledge．Keywords：Cloudcomputing；SaaS；PerceivedRisk；TAM；DEMATELⅡ目录目录摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

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