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1、AbstractHenanLotusFlowerGourmetPowderCo.,Ltd(LFC)hasbeenbeingoneofprimarycompetitorsintheindustrysinceitsestablishmentin1983.Whilethecondimentindustryiswelcomingitsboominggrowthinrecentyears,whatkindofcompetitivestrategyissuitableforLFCtosurviveinstiffcompetitionandevenobtainprosperousde
2、velopmentisbecomingacriticalissue.Thethesisreferredtothetheoriesandtheopinionsregardingresearchesoncompetitivestrategy,usedthePESTAnalysis,FiveForcesMode,SWOTAnalysisandValueChainModel,researchedondocuments,dataandcases,executedsurveyandinvestigationtomakeacomprehensivestudyontheinfluenc
3、efromexternalenvironmentongourmetpowderindustry,competitionsituationoftheindustry,andstrategicgroupsandrivalswithintheindustry,andtherebyarguesLFC’sstrengths,weaknesses,andopportunitiesandthreatsthatitisfacing.Basedonthestudyabove,thethesiseventuallyarrivesattheconclusionthatfocusingitse
4、lfonhigh-profitbusinessesandtargetmarketsisthemostfeasiblecompetitivestrategyforLFCinrecentfutureyears.Andalso,thethesissuggeststhatLFCadequatelydevelopitsadvantagesonproduction,patents,brandawarenessandsalesnetworktoenhancethepossibilityofsuccessofitscompetitivestrategy.Keywords：LotusFl
5、owerCo.Ltd.,Gourmetpowderindustry,Competitivestrategy,Focusstrategy6目录第一章引言........................................................91.1研究背景与意义..................................................91.1.1研究背景......................................................................................
6、.........................................................91.1.2研究意义...............................................................................................................................................91.2研究思路、方法与论文结构.......................................101.2.1研究思路............
7、.................................................................................................................................101.2.2研究方法....................................................................................................................................
